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In an increasingly competitive and constantly evolving job market, recruitment in the Tech and IT sector represents a unique challenge. To successfully attract and retain the most qualified talent, it is essential to master the subtleties of this constantly changing field. Discover the 10 essential keys to successful recruitment in this strategic sector, from accurately defining talent requirements to creating an unforgettable candidate experience.

The insurance sector holds significant weight in the financial industry. Its revenues are projected to reach $7.5 trillion globally by the end of 2025. However, it faces a major HR challenge linked to the aging workforce and the looming threat of an unprecedented labor shortage. According to the United States Bureau of Labor Statistics, 50% of the current workforce in the insurance sector will retire in the coming years, leaving over 400,000 vacancies. Therefore, insurance companies must rejuvenate their workforce to remain innovative and competitive in the market. However, the sector does not appeal to the younger generation, who show little interest in pursuing a career in insurance. What strategies can insurance companies employ to attract, recruit, and retain young talent?

Obstacles to the attractiveness of youth in the insurance sector

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The insurance sector suffers from an unattractive image and reputation among Millennials (born between 1980 and 2000) and Generation Z (born from 2000 onwards). It is often perceived as a conventional, conservative, and uninventive professional field.

Unfamiliar occupations

According to a survey conducted by The Institutes, 8 out of 10 Millennials have limited knowledge of career opportunities in the insurance industry. Young people may not have subscribed to insurance policies yet, and they have minimal awareness and understanding of these products.

Insufficiently competitive salaries and benefits

Young people are attracted to competitive salaries and benefits, but the banking and financial sectors as well as Tech & IT appear more attractive.

Lack of flexibility

Young people seek a work-life balance offered by remote and hybrid work arrangements, but insurance companies do not always guarantee this flexibility.

Lack of investment in skills development

Another factor affecting the attractiveness of insurance companies is a gap in the understanding of skills their employees will need in the future. Young people are eager to learn and acquire new skills to remain employable in an ever-changing job market.

Strategies for insurance companies to attract, recruit, and retain young talent

Developing an attractive corporate culture

Valuing corporate culture, mission, purpose, and emphasizing collaboration, career progression, flexibility, and other benefits are important. Additionally, promoting commitment to sustainable development, which young people are highly attuned to, is a plus.

Promoting career options in insurance

The insurance sector offers a wide range of careers (agent, broker, claims adjuster, risk manager, data analyst, cybersecurity expert, etc.). It is important to promote these career options to young people, so they are aware of all the opportunities available.

Emphasizing technology

Insurance companies now offer most of their services through mobile applications (claim submissions, video downloads for claims assessment, inspection planning, claims process tracking, etc.) and utilize Artificial Intelligence (AI) to streamline their processes. Promoting the use of technology in the industry can attract tech-savvy young talent.

Recruiting via social networks

Social media is important and relevant for the younger generation. Insurance companies can benefit in promoting their job offers, internships, and compelling content about insurance careers on social networks (LinkedIn, TikTok, Instagram).

Taking care of onboarding

Once recruited, it is crucial to support and mentor new hires. Having mentors who will help new recruits network and advise them on progressing in the sector is a real asset.

Investing in training and professional development

It is essential to emphasize job stability in the sector and enable young people to acquire the skills they need to perform and adapt to market changes, offering them career advancement opportunities.

Millennials and Gen Z have begun to dominate the job market. These dynamic new talents seek the energy and flexibility that many industries offer. It is important for insurance companies to consider their expectations and capitalize on this pool of talent to address their deficits in human resources and skills that threaten their business.

The success of a company in the retail sector depends to a large extent on the quality of its teams, especially in a field where turnover is high. Recruiting the right talent is therefore crucial to maintaining sustainable competitiveness. Here are 10 tips to recruit effectively in Retail, to optimise your recruitment process and attract the best talent to strengthen your team and boost your company's growth.

With their experience in the Tech & IT sector, working at a digital services company (ESN) and then as a partner at a digital sector-focused headhunting firm for Estelle Calestroupat, currently a Work Psychologist and Key Account Consultant at Pearson TalentLens, and 5 years at Cisco, a globally renowned IT company, for Anna Ballerand, current HR Manager of Pearson France, they have agreed to share strategies to better attract, recruit, and retain employees in this sector.

7 Strategies to Better Attract, Recruit, and Retain Employees in the Tech & IT Sector

• Strategy #1 - Highlighting Company Culture: Employer branding must align with the company's values and reality on the ground. "To attract Tech-IT talents, a company must assert its difference, its added value," asserts Estelle Calestroupat, supported by Anna Ballerand, for whom it is essential that the company clearly showcases its corporate culture, and its CSR (Corporate Social Responsibility) initiatives. Estelle Calestroupat also emphasizes the importance of developing a managerial culture aligned with the company's values and ensuring it is deployed at all levels of management.
• Strategy #2 - Anticipating Future Needs: Being visionary and proactive. The tech and IT sector is continually evolving, HR leaders need to work alongside their business counterparts to proactively plan their talent needs in order help reduce skill shortages in the future and reduce the risk of increased pressures on current staff workloads while new roles wait to be filled.  Modelling future business models HR leaders can see in advance any need for training and development giving employees time and the valued investment to develop. 
• Strategy #3 - Building Internal and External Networks: Creating a community of former employees and a pool of candidates for potential future employees. The value of networking both internally and external to the business cannot be overestimated. Former employees who have felt valued and invested in can be brand ambassadors for your organization and provide a much-needed route for recommendations. Consider networking events from graduate fairs to community groups. 
• Strategy #4 - Improving Recruitment Processes: "Recruitment processes are often too lengthy and discourage many," laments Anna Ballerand. "Streamlining processes is necessary to increase efficiency and enhance the candidate experience," she recommends. The skills sought in candidates are also evolving. "It's no longer possible to recruit solely based on technical skills (hard skills)," explains Estelle Calestroupat. "Adaptability and learning ability, as well as the ability to analyze complex, multiple, or even contradictory data, having a broader perspective, as well as pedagogy, interpersonal skills, and teamwork, have become strong success criteria in Tech-IT professions. Values and commitment also play an essential role in the alignment between an employee and the company."
• Strategy #5 - Investing in Training: To address the challenge of skill development, which is even faster in this sector than in other fields, it is important for companies to invest in employee training. "It involves supporting employees both in constantly evolving technical skills to ensure a solid foundation of expertise within the company and to meet the strong technical appetite of some employees (e.g., investing in certifications), and in the development of certain behavioral skills (especially for career advancements in project management, management, or sales)," specifies Estelle Calestroupat. Anna Ballerand gives the example of Cisco, which offers several training initiatives, including renowned technical certifications in the sector. Their "Graduate Program" (recent graduate program) that she herself implemented at the European level is another example, offering several days of training abroad for new recruits.
• Strategy #6 - Offering Attractive Working Conditions: The Tech-IT sector is known for offering relatively high salaries to its employees. "There is a fierce battle among digital players to attract the best profiles," testifies Estelle Calestroupat. "This power struggle is reflected in salaries and benefits (company cars, bonuses, profit-sharing, installation bonuses for remote work, proposals for company stock options, etc.). "Competition is such that differentiation between various sector players involves offering additional benefits such as greater work flexibility or a recognition program," confirms Anna Ballerand. "In the technology sector, a culture of pure onsite work makes no sense," reminds Estelle Calestroupat. Flexibility in working hours and formats (remote work, hybrid, onsite) is essential.
• Strategy #7 - Encouraging Career Development: Managing professional advancement. For Estelle Calestroupat, it is important "to support mobility within the company without confining employees to predefined career paths, provide visibility on advancement opportunities, and support mechanisms in place."

An 8th Strategy - Using Psychometric Tests

To better recruit talents in this sector, support their skill development, and career progression, HR professionals can use psychometric tests: personality and values inventories, intellectual aptitude tests, critical thinking assessment tests, as well as motivation and professional interest questionnaires.

They allow them to:

• Identify individuals most suited to the position and the company's culture.
• Predict job performance.
• Reduce turnover rates by fostering better alignment between employees and their work environment.
• Implement personalized development plans encouraging talent retention.
• Improve engagement by creating a positive and productive work environment conducive to personal and professional growth.

Estelle Calestroupat, Work Psychologist and Key Account Consultant at Pearson TalentLens, and Anna Ballerand, HR Manager of Pearson France, share a common background: experience in the Tech & IT sector. They have agreed to share their experiences regarding the specific HR challenges in this field.

A Dynamic Sector in Full Expansion

Estelle Calestroupat and Anna Ballerand agree that the Tech & IT sector is highly dynamic and constantly evolving. While this trend isn't new, it has accelerated significantly in recent years. "Technological innovations are constant. New products, services, and solutions emerge continuously to meet the changing needs of users," notes Anna Ballerand. The attraction to this sector is undeniable. "It no longer appears reserved only for a few experts. The new generations are comfortable with technology and digital tools; it's part of their daily lives, which draws them to work in this field," adds Estelle Calestroupat.

HR Challenges in the Tech-IT Sector:

• Talent shortage and volatility: The Tech-IT sector is not immune, like many other sectors, to candidate shortages. "The demand for qualified IT professionals often exceeds the available supply, making talent acquisition and retention highly competitive," says Anna Ballerand. Estelle Calestroupat agrees, confirming that "although the number of candidates is growing, recruitment needs are increasing even faster." She warns that "companies in the sector must rethink their approach to recruitment, management, and employee training. Those who succeed will have a real competitive advantage."
• Skills obsolescence: The rapid evolution of new technologies requires continuous training. Anna Ballerand emphasizes that "keeping staff skills up-to-date can be a challenge for HR in terms of continuous training and professional development."
• Need for inclusion: The Tech-IT sector faces challenges regarding inclusion. "Companies need to implement strategies to encourage variety in their teams and address underrepresentation of women and minorities," suggests Anna Ballerand.
  

The Increasing Use of Psychometric Tests to Assess Skills

The skills sought in the Tech-IT sector are varied and necessarily depend on the context, the company, and the position. "All these elements require, as with every recruitment process, an analysis of expectations," recalls Estelle Calestroupat before specifying that "generally, there will be expectations in terms of technical skills/knowledge (or at least an inclination towards new technologies), adaptability/learning ability, analytical skills, and transversal skills (such as organization, rigor, teamwork, communication, etc.)."

To assess these skills, HR professionals can rely on personality and value inventories, tests of intellectual aptitudes, and tests of critical thinking. "Psychometric tests allow either the evaluation of a candidate's strengths and areas for development in relation to the expectations of a position, as in the case of an assessment during recruitment, or to accompany an employee in becoming aware of their comfort zones and areas for improvement (self-awareness, understanding of their functioning) in a developmental logic," says Estelle Calestroupat.

Their advantages are numerous, adds Anna Ballerand:

• Finer selection of candidates: Evaluating candidates' cognitive abilities, personality traits, and behavioral skills helps select individuals most suited to the position and the company's culture.
• Prediction of job performance: Identifying candidates' strengths and weaknesses enables recruiters to predict their performance and make more informed hiring decisions.
• Reduction in staff turnover: Matching employees' skills and personality with the job and company requirements reduces turnover rates.
• Professional development: Understanding employees' development needs leads to personalized development plans that promote talent retention.
• Improvement of employee engagement: Recruiting individuals whose values and personality are compatible strengthens team cohesion and fulfillment in a positive and productive work environment.

Estelle Calestroupat has worked in the IT and new technologies sector for over 10 years. Initially, she worked internally at a digital services company in project management (defining competency frameworks and building evaluation processes), training for recruiters and recruiter managers, and operational recruitment (recruitment and internal mobility) for manager, sales, and bid manager profiles. She then collaborated with a headhunting firm specializing in the digital sector, again focusing on sales, bid managers, project managers, and managers.

Anna Ballerand spent 5 years at Cisco, a globally renowned IT company, responsible for recruitment and employee and manager training support, implementing social benefits, conducting professional interviews, and promoting campaigns such as Great Place To Work®.

Recruit talented employees & eliminate the cost of hiring the wrong candidates.

According to research conducted by CareerBuilder in 2016, the average cost of hiring the wrong employee amounts to $17,000. However, based on a study from the U.S. Department of Labor in 2021, this figure can escalate to as high as $240,000, depending on the company and role.

On average, the total costs to lay-off an unsuccessful hire and recruit a new hire is 30% of the annual salary. Consequently, making the correct hiring decision becomes imperative. But how can HR and hiring managers ensure they select the right candidates? Below are strategies to avoid making poor recruitment choices and avoid the financial ramifications of an unsuccessful hire.

Preventing Unsuccessful Hires

Traditional recruitment processes often involve a straight forward formula where people apply on a vague or generic job description. Afterwards, several applicants are chosen for interviews, and one candidate is selected soon after. However, what may have initially appeared to be a suitable fit can swiftly turn into a hiring mistake. It can turn out that the new employee doesn’t possess critical skills that he or she claimed to possess. Or their personality, values and behaviour turned out not to match with that of their colleagues.

The primary challenge in a recruitment process is subjectivity. Quite often, HR and hiring managers ask questions like 'What are your main weak points?' and receive responses such as 'I work too much’ or ‘I’m a perfectionist’. This reveals nothing about the actual skills required for the job." If you realise that nearly 60% of unsuccessful hires fail due to an employee's inability to meet the expected level of performance, it becomes crucial to have a clear understanding of the required skills right from the start to avoid hiring disasters. To tackle this, you can consider the following:

1. Clearly define prerequisite and trainable skills 

Prerequisite skills are essential for the role which candidates should demonstrate during the interview as they won't be trained after hiring. They can range from general qualifications like prior experience in a specific field to specific expertise in a particular software program. On the other hand, trainable skills are those that employees will learn on the job, requiring some level of proficiency but not necessarily prior experience.

2. Avoid open-ended interview questions that provide little insight

Ask questions that will make candidates showcase their prerequisite skills instead of open-ended questions that provide little insight. For example, a question like “What experience do you have with working with this CRM software?” will provide you more valuable insights than “What do you do when you have a conflict with a colleague?”. Once the skills have been demonstrated, you can delve into other questions if necessary. However, there is no point in asking them with candidates who cannot prove their ability to perform the required work.

3. Transform subjective 'soft skills' into objective criteria.

When it comes to qualities like "cultural fit" and being a "team player," the interpretation typically vary across companies. To make these soft skills more objective, you can break them down into specific components. So clearly define the qualities you seek in a team player or cultural fit and assess whether your candidates possess these concrete traits. Structure interview questions that allow you to evaluate these components in your candidates as well.

4. Make use of psychometric tests

Psychometric tests for recruitment can be used to objectively measure a range of crucial skills, such as:

• Numerical skills: the ability to carry out arithmetic computation and reason with numerical data.
• Verbal skills: the ability to reason with concepts framed in written and spoken words.
• Abstract skills: the ability to solve unfamiliar problems and learn new things quickly.
  
• Critical thinking: the ability to separate facts from assumptions, to evaluate these and to draw the right conclusions.
• Personality traits and values: measures whether personality traits (such as dominance, responsibility and recognition) and values (such as achievement, orderliness and goal orientation) of a candidate will likely match with the values and culture of the company. Personality tests that are very useful for recruiting. 

Psychometric testing enables the HR and hiring manager to see if ability and personality are closely aligned with the environment, company, and role. Insights into aptitude, skills, personality, and motivation are essential to select the very best candidates and to develop and guide your workforce throughout their career at your organisation.

5. Review candidate’s digital credentials

Digital credentials – often in the shape of a digital badge – provide proof of someone’s learning achievement. These are issued by an educational organisation following a learning experience, such as the completion of a (digital) course or the successful passing of an exam. Such credentials are valuable as they can support or question the skills a candidate claims to possess.

6. Don’t rush!

Approach the hiring process gradually instead of hastily filling an open position. Although your team may be stretched thin with one or more employees short, remember that an unsuccessful hire won't solve the problem. Opting for a quick hire might provide temporary relief but will ultimately bring you back to square one. It's crucial to prioritize quality over speed, so take the necessary time to find the right candidate and sidestep the expenses associated with a poor hiring decision.

7. Withhold subjectivity until the end

Despite the various ways to make an objective hiring decision, you may have two candidates possessing pretty much the same skills, values, and personality traits. In such situations it can be inevitable to make a final decision that is based on subjective grounds like representation or shared personal interests. It is important that such decisions are made only at the end of a recruitment process, so it is certain that the selected candidate possess the required skills and has the desired personality and values.

It's never too late to improve your recruiting process. Follow these 8 tips and best practices to improve your recruitment and hiring decisions. 

The methods and means used for recruitment differ from one company to another. However, most HR professionals agree that mistakes in the recruitment and hiring process can have serious negative effects on the organization. Recruitment issues should therefore not be underestimated in terms of work climate, motivation, productivity and financial impact. To help you limit the risks and find the right candidate, let's define bad recruiting practices and explore our top tips for successful recruitment.

What is bad recruiting?

For various reasons, recruiters sometimes make recruitment errors: incomplete job description, imprecise missions in the job offer, etc. Sometimes it's the candidate's profile that does not correspond to expectations: lack of skills, or conversely, too qualified. Another scenario is recruiting an employee without having formally assessed their soft skills: here, the recruiter relies on their intuition and somehow skips the different stages.

What are the consequences for the company?

The consequences of bad recruiting are sometimes not felt until a couple months after a hire has been made. An employee who does not share the values ​​of the company can become a disruptive element in a team and be a source of demotivation over time. Moreover, their lack of involvement can negatively impact the productivity of the team and organizaiton.

The direct consequences of poor recruitment are also an increase in turnover, or even an increase in work stoppages. In the long term, the cost for the company is significant: cost of another recruitment process for the same role, cost of possible replacement and training of the new employee, drop in productivity, consequences on the rest of the team if certain tasks are to be distributed, etc.

8 Tips for an Effective Recruitment Process

It's never too late to improve your talent acquisition and recruitment processes. Here are a few tips:

1. Create an Accurate Job Description

One of the reasons for poor recruitment is the lack of clarity about the responsibilties and the skills required for a position. As you write the job description for an open role, be sure it includes the precise responsibilities, the environment and the working relations within the team and organization, the candidate profile sought (level of training, experience, background, skills, etc.), and the relevant success metrics for the role. An accurate job description defines the ideal candidate profile for both hiring managers and recruiters, simplifying sourcing and improving communication between the entire hiring team.

2. Write a Transparent Job Post

Now that you've written an accurate job description, it's time to post and promote the open position. In addition to the responsibilities, skills, and experience required, it's best practice to also include work location (in-person, hybrid, fully remote), type of employment contract (part-time, full-time, contractor), and the expected salary range for the position. To further improve the candidates experience, you can also include detailed information about the stages of the recruitment and hiring process at your organization. Once you have all that information, promote the job internally on your company's intranet, as well as externally on popular job boards such as LinkedIn, Indeed, and Glassdoor.

3. Don't Overlook the Importance of Your Employer Brand

Now more than ever, emplyees want to work at organization that share similar values as them. To help attrach the right profile of candidates, companies should promote their values and culture across the various channels that make up the candidate lifecycle, including the careers website and social media. Portraying corporate/social values, business projects, team outings, employee testimonials showcases the attractiveness of your employer brand and contributes to a positive candidate experience.

4. Prepare for Job Interviews

Besides the interviewer not showing up, nothing is more frustrating for a candidate than facing redundant questions from different interviewers. Interview preparation ensures a shared understanding of the ideal candidate profile. A well-prepared interview team builds trust and encourages candidates to share their experiences and motivations. To implement this best practice, develop interview guides that specify the attributes or skills each interviewer should assess, include useful questions, and incorporate a standardized scoring rubric.

5. Assess All Skills

Before making a hiring decision, it's essential to assess all their skills. This includes soft skills, hard skills, as well as attributes like personality and learning style preferences that impact individual and team culture and productivity. To do this, use tools like psychometric assessments to measure cognitive, behavioral, and interpersonal skills. You can use separate assessments to measure each area.

6. Make Objective Hiring Decisions

Your recruitment process and the tools you employ throughout the candidate journey should improve decision-making for hiring managers by gathering objective data. By using precise job descriptions, pre-employment and psychometric tests, well-informed interviews, and standardized candidate scoring criteria, you can identify the candidate who aligns best with the role and the organization. Additionally, this approach helps reduce biases that may emerge when making judgments based on intuition or interview interactions.

7. Reply to All Applicants

HR should promptly inform all candidates of their application status. Failing to respond, even to candidates who were not selected for interviews, can damage the company's image and employer reputation. Encourage interested applicants to consider future roles within the company and wish them luck in their job search. For candidates who were interviewed but not selected, consider providing constructive feedback that could benefit them in their future interviews.

8. Refine Your Onboarding Process

The initial days and weeks within the organization can significantly impact the employee's overall experience. Effective onboarding should encompass various activities and topics to ensure a seamless transition into the new role. These elements include orientation, introduction to the company history and culture, access to essential resources, familiarity with policies and procedures, clear role definition, mentorship and buddy systems, open feedback and communication, performance expectations, and focused training. A well-structured onboarding process not only helps new hires feel appreciated and engaged but also equips them for success in their roles, benefiting both the individual and the organization. It lays the groundwork for a positive and productive working relationship.

Optimize Your Recruitment Process with Pearson TalentLens

Learn how Pearson TalentLens pre-employment and psychometric assessments can help empower your recruiting and hiring teams with the right talent insights.   

HR professionals are taking on more autonomy and responsibility for the talent strategy and the future direction of organizations. At the end of 2023, we could see some key trends starting to shape the recruitment field. Here are ten top trends that are gathering pace for the year ahead.

1. The rapid growth of AI and machine learning

AI and machine learning came to the foreground last year and is making strides in the world of HR and recruitment. Currently, 63% of companies are investing or have plans to invest in AI solutions for talent acquisition problems (Gartner). In 2024, organizations looking to streamline and enhance their talent search will be turning to AI for insight as it has the potential to inform all parts of the recruitments process. AI solutions are writing clearer job descriptions, matching clients, automating process, and advancing onboarding. In 2024, organizations will need to be mindful of the ethical use of AI in recruitment processes, particularly around data usage and changing legalities (which will be dependent on local). But the potential for AI to transform the recruitment process is significant. 

But that is not all, AI is also changing job roles themselves. Head of AI positions have tripled globally in the last five years (HR Magazine), and roles including or directly linked to AI have grown significantly. On the one hand this may affect job retention as some roles are replaced, whilst on the other there is potential for upskilling and reskilling current employees and embracing the opportunities AI can bring. Using data driven assessments we can help hiring managers gain insight into career potential and skill sets.

2. Skills-based hiring is on the rise

Hiring requirements are evolving. Whilst many Hiring managers are focusing on qualifications as their key criteria, others are adopting a skills-based approach to hiring and focusing on candidates’ skills – soft (e.g., adaptability, communication, emotional intelligence) and hard (AdWords, coding, copywriting), as well as responsibilities. LinkedIn Data indicates that taking a skills-based approach to hiring can widen talent pools by 10x. Using psychometrics, hiring managers can confidently assess candidates' skill sets to help you select top talent who will perform well now and in the future. This strategic approach can result in a more varied and multi-skilled workforce, and even help to improve retention rates.

3. Ongoing demand for flexible and remote working

Flexible working is still very much in demand and today's employees want and often need to benefit from remote working practices and flexibility. In 2024, the concept of remote working will continue to be debated. Many organizations still fall either side of the argument concerning its benefits to work-life balance versus productivity. Research by Upwork suggests that by 2025, an estimated 32.6 million Americans will be working remotely, with over 98% interested in working remotely at least some of the time. Organizations focusing on employee retention and acquisition will need to look at the motivations and values of their candidates and teams to strike the right balance.

4. A renewed focus on Inclusion

According to a recent WEF report, organizations with inclusive cultures are 3.8 times more likely to harness the full potential of their employees and have improved retention rates.

5. Drive retention by supporting employee wellbeing

28% of HR professionals see employee wellbeing as their second highest priority for 2024, and with talent retention one of the biggest challenges for organizations it is time to take a close look at what plans are in place to support employee wellbeing. From creating more inclusive work cultures to open discussions around physical and mental health, today’s employees are looking for places to work where they feel valued as an individual as well as an employee.  

6. The cycle of upskilling and reskilling

The workforce is changing and with it the demand for new skill sets; technology is replacing some roles but also adding pressure for employees to learn new skills and systems to perform in the future. Employers estimate that 44% of workers’ skills will be disrupted in the next five years. Conducting a skills analysis of the workforce will provide an overview of the current skills gaps that exist in organizations. With this insight hiring managers can begin to plan their talent lifecycle; analyzing job roles and outcomes to shape future job descriptions and planning talent pipelines to source new talent ahead of time. Psychometric assessments have a key role here and can help HR professionals select top candidates based on skill sets and requirements enabling them to advance candidates who are the best fit for the role with confidence, as well as helping to highlight opportunities for future development and eligibility for training programs.

7. What’s your brand?

Company branding is high on the agenda for 2024. With the demand for talent still at a high, candidates have more opportunity to select an organization that best represents their values and motivations. How organizations present themselves, their values and the future will be up for review. HR professionals looking to attract millennials and Gen Z, may need to assess how their social media presence, employee advocates and values are portrayed to attract top candidates. Tools such as SOSIE 2nd Generation, can help organizations take a closer look at their values and motivations – analyzing employee insights can help HR teams shape career development plans and teams.

8. Power skills of the future

'Power Skills' are the capabilities that will power the world’s economy and people’s careers today and tomorrow.  A recent Pearson report identified that the top power skills employers are currently looking for are communication, customer service, leadership, attention to detail and collaboration – top human skills that will be essential for business and personal success. In 2024, HR managers will need to look at how they can help employees develop these skill sets and move forward in their careers. Individuals who feel better invested in are more likely to remain with the organization. Tools such as Watson-Glaser™ III can help recruiting managers identify their top skills sets based in job criteria and provide the insights needed to source and select candidates with the right skill sets.

9. Data driven recruiting and analytics

In-hand with AI and machine learning is an increased desire for data-driven insights to inform recruitment processes. The cost of making a bad hire has a significant impact not only financially but also in terms of productivity and team motivation. Using data insights HR managers can make informed, objective decisions on their recruitment selections. Outcomes can also inform how efficient and effective selections have been and enable adjustments to be made to the recruitment process in the future that will benefit both the candidate's experience and business overall.  From cost of hire, time to hire, training costs, time to place and onboarding – data is transforming the recruitment field and making it more accountable than ever.

10. Generational and population trends

According to a Deloitte Insights article, Gen Z and millennial workers can be catalysts for change in building a future-proof workforce. Expected to make up over half the workforce by 2030, they are values-driven, striving for work/life balance, and are concerned about the environment, the state of the world, and the future! This year, employers can empower these workers by leveraging their passion and determination to create a better future through activities and policies such as establishing employee support groups (ESGs), supporting community activities, and offering volunteer time off.

Future-proof your recruitment process

Creating a future proof workforce takes time and planning, HR professionals who are empowered to embrace technology and use insight to drive the talent lifecycle will benefit from the trends currently set to shape 2024.  

As a human resources professional, ensuring reliable recruitment is crucial to the success and longevity of your business. With this in mind, adopting certain strategic reflexes is essential. Discover ten tips you can adopt to enhance the reliability of your recruitment processes, from building a strong employer brand to implementing an effective onboarding process. By following these tips, you'll improve the quality of your recruitment and contribute to the growth and stability of your organization. 

In today's competitive landscape, hiring the right staff is paramount for organizational success. Leveraging Pearson TalentLens assessments, we present five essential strategies to optimize your talent acquisition process and secure top talent for your team.

Artificial intelligence is revolutionizing recruitment, offering many opportunities to help recruiters with their day-to-day tasks and make informed hiring decisions. However, it also presents challenges that are important for HR professionals to be aware of. In our factsheet below, explore the opportunities and challenges of integrating AI into the recruitment process, highlighting the need to strike a balance between automation and maintaining the human aspect, while ensuring the security of candidate data.

If artificial intelligence (AI) is already very present in our daily lives (GPS, playlists, targeted advertisements) and is gradually becoming more popular thanks to tools such as ChatGPT, the metaverse is still in its infancy. These new technologies, which have enormous potential for development, are gradually being integrated into companies for human resources management, and, in particular, recruitment. What are the possibilities offered by these new algorithms? Do they help to recruit better? If so, will they eventually replace recruiters? 

What do we mean by artificial intelligence (AI) and the metaverse?

These technologies, which are increasinly become part of everyday and work life, each have very distinct uses.

Artificial intelligence

Artificial intelligence is a set of technologies, computer programs capable of simulating human intelligence from data provided to it. ChatGPT, for example, is a chatbot tool that uses generative AI: it produces content from the information fed by users and must be constantly fed. This allows it to generate structured content that mimics dialogue. However, to obtain reliable results, it is essential to train the tool with precise queries and direct it towards the desired objectives to improve  reliability.

The metaverse

The metaverse (from the English metaverse), contraction of “meta universe”, literally means the universe beyond. More precisely, it is several digital universes which evolve in parallel, because, currently, it is not yet possible to communicate from one virtual world to another. This 3D universe is often a combination of two technologies: virtual reality and augmented reality. We enter the metaverse through specialized platforms, with a virtual reality or mixed reality headset, and, for more immersion, virtual reality glasses, shoes and/or haptic gloves. Users, via avatars created by themselves, can lead a virtual existence, buy a home, decorate it, meet their neighbors, etc.

Frequently used in video games, companies also use it for different purposes, in particular to innovate their recruitment practices.

What roles can AI and the metaverse play in recruitment?

Both artificial intelligence and the metaverse should be considered as tools that can be of benefit to organizations, in particular to meet recruitment objectives.

Facilitate sourcing

Searching for candidates on job platforms is very time-consuming for a recruitment manager. However, semantic analysis carried out via artificial intelligence greatly facilitates the selection of candidates and allows the recruiter to save significant time in sourcing. AI is one particularly effective sourcing tool in the event of large recruitment, since it is capable of quickly analyzing thousands of CVs. The broad field covered by AI allows you to detect applications containing the keywords present on the relevant job description and/or the job offer. Thanks to matching, sorting CVs is made easier and allows recruiters to easily build up a talent pool. Using the metaverse also saves time during the pre-selection stage, for example by eliminating the telephone interview. In addition, it is possible to organize group interviews or virtual job dating in certain hiring processes, provided that the candidates are equipped with a headset.

Automate time-consuming tasks

If sourcing is made easier, it is also thanks to the automation of time-consuming tasks, such as the distribution of offers on job sites, from the ATS (Applicant Tracking System, recruitment management tool, monitoring of candidates among other things). For companies that need to recruit many employees, AI algorithms have become essential to automate and personalize a response to receiving a CV or a spontaneous application, as well as an invitation to a job interview. This also allows the sending of personalized emails to each candidate and facilitates the monitoring of applications at each stage of recruitment.

Help with writing

More and more recruiters are using AI to write their job offers, personalize them by highlighting the company culture, as well as to describe the desired job profile and highlight the required skills. ChatGPT can thus increase the readability of advertisements and adapt their form to different social media, which also makes it possible to reach certain passive candidates. For their part, job seekers also use ChatGPT to write their cover letter.

Evaluate skills

Video games and virtual reality are part of the recruitment techniques used by HR managers to simulate situations allowing candidates to be evaluated on, for example certain personality traits. Behind an avatar, candidates would have more spontaneous reactions. Regarding skills assessment in general, recruitment professionals may well consider conducting interviews with candidates in the metaverse, which may or may not be a copy of the company's premises. This new technology makes it possible to organize scenarios that are difficult or impossible to implement in reality: diving into the heart of the ocean, flying in a helicopter, going into space, open-heart surgery, etc. It can be enriching to have applicants meet there to observe their reactions and identify the candidate who best fits the position to be filled.

Optimize the candidate experience

Some companies already offer virtual tours of their premises. An asset for optimizing the candidate experience. A total immersion visit allows a future employee or candidate to understand the company culture more precisely, and, facilitate onboarding. Regarding AI, chatbots, for example, also help improve this experience by responding to certain expectations of the candidate and the questions they may ask about the application procedure and the recruitment stages.

Promote the employer brand

As an indirect consequence, the use of virtual or augmented reality technologies makes it possible to attract profiles who may be reactive to these recruitment methods. Therefore, a start-up looking to recruit an IT expert has every interest in integrating this technology into its talent acquisition strategy. In addition, by communicating these new recruitment methods on professional social networks such as Linkedin, job sites such as APEC and other recruitment channels, the company enhances its attractiveness to potential candidates. In addition, the innovative nature of these technologies can encourage the best profiles to apply.

What are the opportunities and challenges of AI and the metaverse in recruitment?

AI and/or the metaverse represent strong added value for companies, and specifically in the field of recruitment. However, they still face some challenges, hence the importance of knowing these tools well.

Opportunities : 

• You save time! Some groups or multi-site companies use virtual reality to organize their work meetings. In the same spirit, the metaverse can serve as a means of recruiting a new employee internationally, thus saving travel and time.
• Parsing technologies (analysis of CVs in paper and digital format to integrate the information contained in recruitment software or ATS) and matching ( identification of skills, experience and qualifications which correspond to the profile sought for a position particular) also facilitate the work of a team of recruiters, by making it possible to select the candidate who best suits the position to be filled and therefore to recruit effectively.
• If the company wishes to recruit executives, managers or young graduates, it can quickly find employees who are immediately operational.
• AI makes it possible to automatically update content and data, which have a limited lifespan on the web.
• The metaverse makes it possible to simulate the working environment and technical constraints, to reduce certain risks. This represents a real asset for a recruitment manager, who is looking to reduce hiring errors and costs linked to poor recruitment.
• These new technologies have the advantage of allowing the recruiter to expand international recruitment, with distance or language no longer being obstacles.

THE challenges to overcome:

• AI presents a risk of standardizing profiles and recruiting clones: generative AI in fact learns from the data with which it is fed. If they look similar or a recruiter often enters the same keywords, atypical profiles risk being excluded from the results.
• The quality of the data provided, the lack of regularity in machine training, or even poor formulation of the query can lead to distorted results. Thus, it is often necessary to try several times to obtain a conclusive answer from ChatGPT. This is why it is essential that users are trained beforehand.
• Users may encounter security and personal data protection issues, as the GDPR does not apply in all countries outside Europe.

AI and metaverse: a solution to overcome recruitment difficulties?

In a tense job market, the company must stand out from its competitors to attract candidates and find concrete solutions to remedy its recruitment difficulties.

An innovative recruitment method

The use of these innovative technologies such as AI and the metaverse boosts the employer image and can attract new talents, provided it is not just an empty shell. This innovative recruitment approach optimizes the candidate experience (role playing, total immersion in virtual reality, new sensations, etc.) and can make it easier to target shortage profiles. In addition, used for a first interview, these technologies save time and prevent a prospective recruit from going to a competitor.

Expand the type of profile sought

Generative AI can propose candidates different from those usually sought, depending on the queries and keywords submitted to it. But it is still the human who provides the data and the recruiter who issues requests based on his recruitment objective, at a given time. The machine is a simple performer. However, AI is capable of proposing candidates that the recruiter would not have considered straight away and encouraging them to recruit atypical candidates. A person hiding behind a unicorn-shaped avatar can match 80% of the desired profile. The company has the possibility of then training it via the metaverse! It is also a way of limiting discrimination in hiring. In addition, thanks to matching, the AI can spontaneously draw from the pool of applications received, which it itself helped to create.

Impacts difficult to assess

The impact of artificial intelligence on recruitment as a whole remains difficult to measure. The time saving is undeniable in automating the sorting of applications and in matching them with the job profiles to be filled. Furthermore in terms of travel and the organization of interviews, and even in the implementation of the evaluation. However, all this requires engineering by recruitment specialists, as well as the definition of KPIs (Key Indicators Performance) to monitor and determine the return on investment (ROI) of these technologies, in relation to the processes. “classic” recruitment methods.

AI, metaverse VS recruiter?

Are the new algorithms intended, in the long term, to replace the recruiter? Are physical exchanges set to disappear? If the metaverse is a space conducive to role-playing, it is often reserved for pre-selection interviews. As for the job interview, it still takes place, more generally, face-to-face. The use of the metaverse as a recruitment tool is still anecdotal, compared to the solutions offered by AI. However, it is important to remain cautious and carefully regulate the uses made of it, while ensuring the quality of the data available.

AI, metaverse and psychometric tests: complementarity

Recruitment solutions are numerous and depend on the defined recruitment strategy.

Diversified means

Recruitment by direct approach (recruitment of managers or rare profiles), co-optation, internal mobility, new recruitment methods (AI, metaverse etc.), there are multiple ways of recruiting. But there is no universal recruitment solution that will help you find the ideal candidate. Often, the person who takes care of recruitment (consultants, human resources department, recruitment firms) uses complementary recruitment methods and tools which have their place at this or that stage of the recruitment process.

Psychometric tests and virtual reality

If the face-to-face job interview remains essential, the psychometric tests dedicated to recruitment allow us to know the candidates in depth, based on declarative items, while the simulation of real situations, in the metaverse or elsewhere, allows you to visualize the reactions of applicants and to evaluate soft skills more precisely. Psychometric tests, such as the SOSIE 2nd Generation - personality and values inventory and/or the DAT™ NEXT GENERATION intellectual aptitude tests precisely assess the skills of candidates, provide information on their potential and are excellent predictors of job performance.

The metaverse is effective in its own way for evaluating the candidate on the technical skills specific to certain sectors of activity, thanks to situations similar to the reality of the professions (catering, maintenance, industry, etc.).

Thus, whatever the tools, the metaverse and psychometric tests are complementary to “increase” the quality of the evaluation.

Cognitive biases

When used well and supplied with reliable data, AI makes it possible to create a pool of candidates without discrimination. It is therefore reasonable to believe that the combination of artificial intelligence technologies and scientifically designed psychometric tests would eliminate any risk of cognitive bias in the recruitment of talent.

Thus, used wisely, AI and the metaverse represent considerable help for recruiters. However, these tools are a thousand miles from being able to replace humans in their functions. Indeed, while they offer many advantages for decision support, they also have a major flaw: they do not know how to manage emotions. Human skills such as imagination, empathy, creativity, etc., among those required to perform a role in HR, still have a bright future ahead of them.