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  • retail-dressmaking industry-woman talking on phone

    Challenges and Tips for Attracting Top Talent in Retail

    The retail sector faces major challenges in attracting and retaining the best talent, with a staff turnover rate of 60%. This infographic outlines the main reasons why employees leave, such as lack of flexibility and insufficient remuneration, and proposes solutions, including the use of psychometric tests, to improve recruitment and retention. Find out how these tools can align employee profiles with your company's culture and reduce turnover costs.

  • manufacturing industry - employees studying machinary - pearson talentlens

    How to Overcome the Talent Shortage Crisis in the Manufacturing Sector?

    According to the National Association of Manufacturers (NAM), nearly three-quarters of manufacturing executives believe that attracting and retaining a quality workforce is their main challenge. The talent shortage affects many industrial groups, with 10 million jobs vacant in the sector worldwide.

     

    Origins and Consequences of the Talent Shortage in the Manufacturing Industry

    The talent shortage can be attributed to several factors:

    • Aging Workforce: 51% of jobs in the manufacturing sector are held by employees aged 45 to 65 or older. Experienced workers are retiring, and few young talents are stepping in to replace them.
    • Lack of Interest in Manufacturing Careers: The manufacturing industry suffers from a negative image associated with low-paying jobs and difficult working conditions. Only 14% of Generation Z members consider a career in the industrial sector for these reasons.
    • Evolving Technologies and Required Skills: Automation and the adoption of advanced technologies (Internet of Things (IoT), artificial intelligence, 3D printing, robotics) are changing the nature of work in manufacturing. Jobs are becoming more specialized, requiring advanced technical and general skills.
    • Inadequate Education and Training: Training and education programs in the industrial sector are not always aligned with labor market needs, leading to a gap between available skills and those required by employers.
    • Production Offshoring: The relocation of production to low-cost labor countries has reduced the number of manufacturing jobs in some developed countries and made the sector less attractive.

     

    Consequences for Manufacturing Companies

     The talent shortage has significant repercussions for manufacturing companies:

    • Decreased Productivity: With fewer skilled workers available, factories struggle to maintain their usual production levels, affecting production timelines, delivery schedules, and customer satisfaction.
    • Recruitment and Retention Difficulties: Manufacturers find it hard to recruit and retain qualified workers, leading to prolonged vacancies, decreased productivity, and increased costs (loss of revenue, recruitment, and training expenses).
    • Increased Labor Costs: To attract and retain skilled workers, wages and benefits are raised, increasing overall labor costs.
    • Increased Dependence on Automation: Facing employee shortages, many manufacturers invest in automation, which requires significant capital investment and skilled human resources for proper deployment.
    • Safety and Quality Risks: A lack of workers to perform critical tasks (equipment maintenance, quality control) increases the risk of safety incidents or product quality decline.

     

    Strategies to Attract and Retain Talent in the Manufacturing Sector

     Manufacturers can use these strategies to attract and retain skilled workers:

    • Offer Attractive Working Conditions: Provide fair and competitive salaries, appealing benefits, merit-based reward programs, and flexible work options.
    • Provide Training and Personal Development Programs: Help employees acquire new skills and advance in their careers.
    • Promote a Safe and Healthy Work Environment: Ensure the well-being and safety of employee.
    • Foster a Positive Company Culture: Value, respect, and include employees to enhance their satisfaction and engagement.

     

    Best Practices for Developing Manufacturing Team Skills

    Here are some effective methods to develop employees' skills in the manufacturing industry:

    • Mentorship and Apprenticeship Programs: Encourage skill transfer and create a collaborative working environment between experienced workers and new recruits.
    • Innovative Training: Utilize online and on-demand learning platforms, augmented reality (AR), and virtual reality (VR) tools for immersive, real-world scenario training.
    • Certifications and Retraining Programs: Enable workers to develop new skills or specialize in manufacturing fields.
    • Continuous Improvement and Innovation Projects: Include identifying and solving workplace issues, proposing, and implementing new ideas and technologies.
    • Skills Analysis Tools: Evaluate employees' current technical and general skills, identify gaps, and develop personalized training plans to acquire necessary skills. Internationally recognized for over 60 years, the Bennett Mechanical Comprehension Test II (BMCT-II) is particularly recommended in the manufacturing industry to assess mechanical understanding. It evaluates the ability to understand and apply basic mechanical and physical concepts, and the key principles behind the operation, maintenance, and repair of machines. It is suitable for a wide range of professions in mechanics, production, and maintenance, helping to analyze a candidate's or employee's knowledge and logical abilities, and identify those with good spatial perception, mechanical reasoning skills, and an aptitude for learning mechanical processes and tasks.

     

    The rapid pace of technological innovation in the manufacturing sector is widening the skills gap. More and more entry-level and intermediate jobs require technical and general skills. It is crucial to identify, evaluate, and develop these skills within the workforce to overcome the talent shortage.

  • man and woman working on technology-Pearson TalentLens

    10 Tips for Successful Recruitment in the Tech and IT Sector

    In an increasingly competitive and constantly evolving job market, recruitment in the Tech and IT sector represents a unique challenge. To successfully attract and retain the most qualified talent, it is essential to master the subtleties of this constantly changing field. Discover the 10 essential keys to successful recruitment in this strategic sector, from accurately defining talent requirements to creating an unforgettable candidate experience.

  • Insurance sector - woman talking and discussing document - Pearson TalentLens

    Major HR Challenge for Insurance Companies: Attracting Young Talent to Maintain Their Dynamism

    The insurance sector holds significant weight in the financial industry. Its revenues are projected to reach $7.5 trillion globally by the end of 2025. However, it faces a major HR challenge linked to the aging workforce and the looming threat of an unprecedented labor shortage. According to the United States Bureau of Labor Statistics, 50% of the current workforce in the insurance sector will retire in the coming years, leaving over 400,000 vacancies. Therefore, insurance companies must rejuvenate their workforce to remain innovative and competitive in the market. However, the sector does not appeal to the younger generation, who show little interest in pursuing a career in insurance. What strategies can insurance companies employ to attract, recruit, and retain young talent?

     

    Obstacles to the attractiveness of youth in the insurance sector

    Image problem

    The insurance sector suffers from an unattractive image and reputation among Millennials (born between 1980 and 2000) and Generation Z (born from 2000 onwards). It is often perceived as a conventional, conservative, and uninventive professional field.

    Unfamiliar occupations

    According to a survey conducted by The Institutes, 8 out of 10 Millennials have limited knowledge of career opportunities in the insurance industry. Young people may not have subscribed to insurance policies yet, and they have minimal awareness and understanding of these products.

    Insufficiently competitive salaries and benefits

    Young people are attracted to competitive salaries and benefits, but the banking and financial sectors as well as Tech & IT appear more attractive.

    Lack of flexibility

    Young people seek a work-life balance offered by remote and hybrid work arrangements, but insurance companies do not always guarantee this flexibility.

    Lack of investment in skills development

    Another factor affecting the attractiveness of insurance companies is a gap in the understanding of skills their employees will need in the future. Young people are eager to learn and acquire new skills to remain employable in an ever-changing job market.

     

    Strategies for insurance companies to attract, recruit, and retain young talent

     

    Developing an attractive corporate culture

    Valuing corporate culture, mission, purpose, and emphasizing collaboration, career progression, flexibility, and other benefits are important. Additionally, promoting commitment to sustainable development, which young people are highly attuned to, is a plus.

    Promoting career options in insurance

    The insurance sector offers a wide range of careers (agent, broker, claims adjuster, risk manager, data analyst, cybersecurity expert, etc.). It is important to promote these career options to young people, so they are aware of all the opportunities available.

    Emphasizing technology

    Insurance companies now offer most of their services through mobile applications (claim submissions, video downloads for claims assessment, inspection planning, claims process tracking, etc.) and utilize Artificial Intelligence (AI) to streamline their processes. Promoting the use of technology in the industry can attract tech-savvy young talent.

    Recruiting via social networks

    Social media is important and relevant for the younger generation. Insurance companies can benefit in promoting their job offers, internships, and compelling content about insurance careers on social networks (LinkedIn, TikTok, Instagram).

    Taking care of onboarding

    Once recruited, it is crucial to support and mentor new hires. Having mentors who will help new recruits network and advise them on progressing in the sector is a real asset.

    Investing in training and professional development

    It is essential to emphasize job stability in the sector and enable young people to acquire the skills they need to perform and adapt to market changes, offering them career advancement opportunities.

     

    Millennials and Gen Z have begun to dominate the job market. These dynamic new talents seek the energy and flexibility that many industries offer. It is important for insurance companies to consider their expectations and capitalize on this pool of talent to address their deficits in human resources and skills that threaten their business.

  • retail-woman serving customer in a cafe-Pearson TalentLens

    10 Tips for Successful Retail Recruitment

    The success of a company in the retail sector depends to a large extent on the quality of its teams, especially in a field where turnover is high. Recruiting the right talent is therefore crucial to maintaining sustainable competitiveness. Here are 10 tips to recruit effectively in Retail, to optimise your recruitment process and attract the best talent to strengthen your team and boost your company's growth.

  • Tech-IT Industry - man checking servers-Pearson Talentlens

    Cross Insights on Talent Acquisition and Retention Strategies in the Tech and IT Sector

    With their experience in the Tech & IT sector, working at a digital services company (ESN) and then as a partner at a digital sector-focused headhunting firm for Estelle Calestroupat, currently a Work Psychologist and Key Account Consultant at Pearson TalentLens, and 5 years at Cisco, a globally renowned IT company, for Anna Ballerand, current HR Manager of Pearson France, they have agreed to share strategies to better attract, recruit, and retain employees in this sector.

     

    7 Strategies to Better Attract, Recruit, and Retain Employees in the Tech & IT Sector

    • Strategy #1 - Highlighting Company Culture: Employer branding must align with the company's values and reality on the ground. "To attract Tech-IT talents, a company must assert its difference, its added value," asserts Estelle Calestroupat, supported by Anna Ballerand, for whom it is essential that the company clearly showcases its corporate culture, and its CSR (Corporate Social Responsibility) initiatives. Estelle Calestroupat also emphasizes the importance of developing a managerial culture aligned with the company's values and ensuring it is deployed at all levels of management.
    • Strategy #2 - Anticipating Future Needs: Being visionary and proactive. The tech and IT sector is continually evolving, HR leaders need to work alongside their business counterparts to proactively plan their talent needs in order help reduce skill shortages in the future and reduce the risk of increased pressures on current staff workloads while new roles wait to be filled.  Modelling future business models HR leaders can see in advance any need for training and development giving employees time and the valued investment to develop. 
    • Strategy #3 - Building Internal and External Networks: Creating a community of former employees and a pool of candidates for potential future employees. The value of networking both internally and external to the business cannot be overestimated. Former employees who have felt valued and invested in can be brand ambassadors for your organization and provide a much-needed route for recommendations. Consider networking events from graduate fairs to community groups. 
    • Strategy #4 - Improving Recruitment Processes: "Recruitment processes are often too lengthy and discourage many," laments Anna Ballerand. "Streamlining processes is necessary to increase efficiency and enhance the candidate experience," she recommends. The skills sought in candidates are also evolving. "It's no longer possible to recruit solely based on technical skills (hard skills)," explains Estelle Calestroupat. "Adaptability and learning ability, as well as the ability to analyze complex, multiple, or even contradictory data, having a broader perspective, as well as pedagogy, interpersonal skills, and teamwork, have become strong success criteria in Tech-IT professions. Values and commitment also play an essential role in the alignment between an employee and the company."
    • Strategy #5 - Investing in Training: To address the challenge of skill development, which is even faster in this sector than in other fields, it is important for companies to invest in employee training. "It involves supporting employees both in constantly evolving technical skills to ensure a solid foundation of expertise within the company and to meet the strong technical appetite of some employees (e.g., investing in certifications), and in the development of certain behavioral skills (especially for career advancements in project management, management, or sales)," specifies Estelle Calestroupat. Anna Ballerand gives the example of Cisco, which offers several training initiatives, including renowned technical certifications in the sector. Their "Graduate Program" (recent graduate program) that she herself implemented at the European level is another example, offering several days of training abroad for new recruits.
    • Strategy #6 - Offering Attractive Working Conditions: The Tech-IT sector is known for offering relatively high salaries to its employees. "There is a fierce battle among digital players to attract the best profiles," testifies Estelle Calestroupat. "This power struggle is reflected in salaries and benefits (company cars, bonuses, profit-sharing, installation bonuses for remote work, proposals for company stock options, etc.). "Competition is such that differentiation between various sector players involves offering additional benefits such as greater work flexibility or a recognition program," confirms Anna Ballerand. "In the technology sector, a culture of pure onsite work makes no sense," reminds Estelle Calestroupat. Flexibility in working hours and formats (remote work, hybrid, onsite) is essential.
    • Strategy #7 - Encouraging Career Development: Managing professional advancement. For Estelle Calestroupat, it is important "to support mobility within the company without confining employees to predefined career paths, provide visibility on advancement opportunities, and support mechanisms in place."

     

    An 8th Strategy - Using Psychometric Tests

    To better recruit talents in this sector, support their skill development, and career progression, HR professionals can use psychometric tests: personality and values inventoriesintellectual aptitude testscritical thinking assessment tests, as well as motivation and professional interest questionnaires.

    They allow them to:

    • Identify individuals most suited to the position and the company's culture.
    • Predict job performance.
    • Reduce turnover rates by fostering better alignment between employees and their work environment.
    • Implement personalized development plans encouraging talent retention.
    • Improve engagement by creating a positive and productive work environment conducive to personal and professional growth.
  • Healthcare-two healthcare professionals walking up stairs in hospital-Pearson TalentLens

    Managing Professional Burnout: Strategies for Healthcare HR Professionals

    Due to increased demand for care, healthcare staff face high workloads, irregular schedules, and stressful situations. This often leads to professional burnout and high staff turnover rates, compromising care quality and job satisfaction. What strategies can be implemented to preserve the mental health of medical personnel? 

     

    Healthcare: A Stressed Sector

    According to the WHO, professional burnout is "a syndrome resulting from chronic workplace stress that has not been successfully managed." Several factors contribute to this:

    Staff shortage: In the medical sector, all positions must be filled to care for patients. Staff shortages result in overtime and increased workloads to manage a higher number of patients, leading to physical and mental fatigue, decreased productivity, medical errors, absenteeism, and departures.

    Innovation: Besides constant advancements in medications and treatments, the medical sector increasingly relies on technology to modernize equipment and surgical techniques. Staff must adapt to these innovations while maintaining transparent and connected patient relations, adding to stress.

    Exposure to risks: Staff are continually exposed to health risks (infections) from contact with sick patients in overcrowded facilities where protective equipment, safe facilities, and prevention measures may be insufficient. Psychological risks also exist due to the emotional burden of the job. Patient deaths or verbal abuse can be stressful and traumatic, influencing staff well-being.

     

    Professional Burnout: A Problem in Healthcare

    Alarming Figures

    According to surveys, nursing has the highest professional burnout rate at 70%. Nurses often feel they can do more than permitted or are unable to provide adequate care due to high patient loads. Overwork triples the risk of professional burnout, leading to intentions to leave the job. About one-third of nurses (32%) consider leaving the profession, while over half of physicians and other healthcare professionals feel exhausted, stressed, and ready to quit due to factors such as staffing shortages, low salaries, mental and emotional strain, job insecurity, inflexibility, and lack of support. 

    Cause and Effect

    Staff burnout results from both staffing deficiencies and high turnover rates, causing a cumulative effect. Burnout affects patients as medical staff struggle with emotional, mental, and physical fatigue, impairing patient relations and care.

     

    Tips to Prevent Healthcare Staff Burnout

    By actively listening to staff, considering their needs, and supporting their learning and career development, HR managers can prevent burnout:

    • Encourage open dialogue to assess well-being, understand needs, and listen to improvement suggestions. Tools like 360-degree surveys or motivation and satisfaction questionnaires for employees or teams are useful for empathy. 
    • Provide recognition and rewards (praise, bonuses, promotions) for highly engaged employees.
    • Invest in training and professional development to keep staff up to date on industry trends, best practices, medical and technological advancements. Motivation and satisfaction measurement tools help tailor career development and training programs.
    • Reduce workload: Use advanced analytics to anticipate care demand and align resources in real-time; rethink roles and processes with new technology (digitization, automation of administrative tasks) to reduce working hours; explore reliable and efficient recruitment methods. Psychometric assessment tests (personality inventoriescognitive ability tests) can assist in this.

     

    "Every member of the healthcare team is crucial to patient outcomes and experiences," says Dr. Lisa Rotenstein, Assistant Professor of Medicine at Harvard Medical School. "It's vital to remember this as we strive to optimize both patient outcomes and our staff's experiences." Healthcare staff burnout is a significant issue facing healthcare facilities and HR professionals in this sector. It is imperative to address it to preserve employee mental health and ensure exemplary care quality.

  • Tech-IT Industry - two colleague working on robotic hand - Pearson TalentLens

    Cross Perspectives on HR Challenges in the Tech & IT Sector

    Estelle Calestroupat, Work Psychologist and Key Account Consultant at Pearson TalentLens, and Anna Ballerand, HR Manager of Pearson France, share a common background: experience in the Tech & IT sector. They have agreed to share their experiences regarding the specific HR challenges in this field.

     

    A Dynamic Sector in Full Expansion

    Estelle Calestroupat and Anna Ballerand agree that the Tech & IT sector is highly dynamic and constantly evolving. While this trend isn't new, it has accelerated significantly in recent years. "Technological innovations are constant. New products, services, and solutions emerge continuously to meet the changing needs of users," notes Anna Ballerand. The attraction to this sector is undeniable. "It no longer appears reserved only for a few experts. The new generations are comfortable with technology and digital tools; it's part of their daily lives, which draws them to work in this field," adds Estelle Calestroupat.

     

    HR Challenges in the Tech-IT Sector:

    • Talent shortage and volatility: The Tech-IT sector is not immune, like many other sectors, to candidate shortages. "The demand for qualified IT professionals often exceeds the available supply, making talent acquisition and retention highly competitive," says Anna Ballerand. Estelle Calestroupat agrees, confirming that "although the number of candidates is growing, recruitment needs are increasing even faster." She warns that "companies in the sector must rethink their approach to recruitment, management, and employee training. Those who succeed will have a real competitive advantage."
    • Skills obsolescence: The rapid evolution of new technologies requires continuous training. Anna Ballerand emphasizes that "keeping staff skills up-to-date can be a challenge for HR in terms of continuous training and professional development."
    • Need for inclusion: The Tech-IT sector faces challenges regarding inclusion. "Companies need to implement strategies to encourage variety in their teams and address underrepresentation of women and minorities," suggests Anna Ballerand.

     

    The Increasing Use of Psychometric Tests to Assess Skills

    The skills sought in the Tech-IT sector are varied and necessarily depend on the context, the company, and the position. "All these elements require, as with every recruitment process, an analysis of expectations," recalls Estelle Calestroupat before specifying that "generally, there will be expectations in terms of technical skills/knowledge (or at least an inclination towards new technologies), adaptability/learning ability, analytical skills, and transversal skills (such as organization, rigor, teamwork, communication, etc.)."

    To assess these skills, HR professionals can rely on personality and value inventoriestests of intellectual aptitudes, and tests of critical thinking. "Psychometric tests allow either the evaluation of a candidate's strengths and areas for development in relation to the expectations of a position, as in the case of an assessment during recruitment, or to accompany an employee in becoming aware of their comfort zones and areas for improvement (self-awareness, understanding of their functioning) in a developmental logic," says Estelle Calestroupat.

    Their advantages are numerous, adds Anna Ballerand:

    • Finer selection of candidates: Evaluating candidates' cognitive abilities, personality traits, and behavioral skills helps select individuals most suited to the position and the company's culture.
    • Prediction of job performance: Identifying candidates' strengths and weaknesses enables recruiters to predict their performance and make more informed hiring decisions.
    • Reduction in staff turnover: Matching employees' skills and personality with the job and company requirements reduces turnover rates.
    • Professional development: Understanding employees' development needs leads to personalized development plans that promote talent retention.
    • Improvement of employee engagement: Recruiting individuals whose values and personality are compatible strengthens team cohesion and fulfillment in a positive and productive work environment.

     

    Estelle Calestroupat has worked in the IT and new technologies sector for over 10 years. Initially, she worked internally at a digital services company in project management (defining competency frameworks and building evaluation processes), training for recruiters and recruiter managers, and operational recruitment (recruitment and internal mobility) for manager, sales, and bid manager profiles. She then collaborated with a headhunting firm specializing in the digital sector, again focusing on sales, bid managers, project managers, and managers.

    Anna Ballerand spent 5 years at Cisco, a globally renowned IT company, responsible for recruitment and employee and manager training support, implementing social benefits, conducting professional interviews, and promoting campaigns such as Great Place To Work®.

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