Blog

Career guidance is an important subject for more than 9 out of 10 young people but it causes stress for 69% of them - according to the study "Young people and guidance" conducted with Jexplore and Opinion Way  

While young people use a variety of resources to find out about their career path (websites on jobs and training, information brochures, social networks and streaming platforms dedicated to career guidance, internship search platforms, exchange platforms and immersive experiences in companies with virtual reality), 54% nevertheless regret their career choices. How can we provide better support for young people in their career choices?  

Career guidance for young people: a real challenge

Young people are now being asked to take responsibility for planning and controlling their own careers before they even start their studies or work. However, the accelerated digitalization of today's world and its environmental issues place them in front of three challenges: 

• Dealing with the obsolescence of skills: To counter the obsolescence of skills, it is necessary to help young people to value their soft skills, which are more durable over time, rather than their hard skills that can become obsolete after a few years (on average after 2.5 years) or even be replaced by technology, AI (Artificial Intelligence). 
• Preparing for today's uncertain world of work: Helping to guide young people in world of transformation and uncertainty. Some economic experts now see that we have moved from a VUCA framework (Volatile, Uncertain, Complex and Ambiguous) to BANI (Brittle, Anxiety-provoking, Non-linear and Incomprehensible) world.  
• Finding a job that interests and motivates them: Help young people identify the skills they need to do a job they are passionate about, in which they can fully develop and develop their skills. 

Which Career For Me: Student, an online career planning support method for young people aged 16 to 25 

The Which Career For Me: Student program, designed by Yves Duron and Zwi Segal, perfectly meets these challenges, and is fully in line with the needs of Generation Z who want to take charge of their own career and find meaning in the professional world. To achieve this, it requires a better knowledge of oneself and one's motivations.  

Aimed at guidance counsellors, coaches and career professionals (in school, college or university), Which Career For Me: Student allows them to help young people aged 16 to 25 to learn more about themselves and make the right career choices.

A valuable help in reflection 

Which Career For Me: Student helps young people with three areas of career planning: 

• Discover their professional interests, key motivations and strengths (soft skills). 
• Understand the job market and explore the types of trades and sectors of activity. 
• Validate their ideal job and find the right training.  

5 additional questionnaires measure:  

• Professional interests (among 8 fields and 40 professional sub-fields adapted to current professions) 
• The key drivers of motivation according to the job, work activities, colleagues, the direct manager, the company and in life in general 
• Strengths 
• Mindset 
• Skills of the future.   

They thus provide information on the sources of motivation and demotivation of the young people supported their professional interests, strengths and mindset. The result is a list of jobs and business styles that are in line with the motivational profile of the young person. Professions corresponding to their profile, based on a database of 2,000 professions codified on motivational criteria updated daily and including emerging professions as well, while accompanying videos explain each result. Young people also have access to online and collaborative exercises to help them in their thinking.

A useful programme for youth guidance professionals 

Many professionals who have already used Which Career For Me: Student to help young people build and validate their professional project, testify to its usefulness.  

Nathalie Cavagna - Occupational Psychologist, Consultant at APEC (French Association for the Employment of Executives) and founder of Nathalie Cavagna Conseil highlights an important point by stressing that "most of the young people I see do not know where to go and know more how to express 'what they don't want' than 'what they want'. Often, they only have a vague idea of direction, they may think of a training course rather than of a "profession". Which Career For Me: Student is particularly relevant in addressing this issue due to its approach based on interests, motivations and skills.”  

Thibaut Delacour - Independent Practitioner and Founder of facilitandi adds that "Which Career For Me: Student allows each young person supported to focus on what interests and what motivates them. It helps them to project themselves concretely, this is supported by a database of professions and resources that are directly accessible.”  

Marc Heim - Trainer, ESCCI (Ecole Supérieure de la CCI Portes de Normandie) adds by saying that "Which Career For Me: Student allows us to offer a support framework and offers answers and concrete steps with the help of the summary report, which is well presented and accessible to all."  

Finally, for Thierry Dupont - Certified Coach and Management Consultant, Professionalization and Partnership Ecosystems, IAAC, "Which Career For Me: Student has the advantage of being able to provide à la carte support, both on a collective and individual basis". 

A Pearson study analyzed labour market trends in four major economies: the United States, the United Kingdom, Australia and Canada. It found that while technical skills and expertise remain highly valued, the five most sought-after skills (now and in the short-term future) are all human skills. Otherwise known as "transversal skills", "behavioural and relational skills" or "soft skills", human skills are essential for success in the world of work. Unlike technical or business-specific skills ("hard skills"), they are transferable between different fields of activity and professions. Described as "Power skills", human skills are increasingly valued by employers.  

What does "Power Skills" mean?

"Power Skills" refers to interpersonal and behavioural skills that have a significant impact on professional and personal performance. These skills are called "power" because they increase a person's ability to succeed in a variety of contexts, independent of job-specific technical skills. They are easily transferable from one position, one sector of activity, from one work environment to another. They are durable: they remain relevant over time, unlike technical skills that quickly become obsolete.

What are the 5 Power Skills to have in 2025?

The Pearson study highlights the five Power Skills that are most sought after by employers today:

• Communication: The ability to express thoughts and ideas clearly, and to listen to, understand, and respond to others' ideas.
• Customer Service: The provision of service to customers before, during, and after a purchase.
• Leadership: The ability of an individual, group or organisation to "lead", influence or guide other individuals, teams, or entire organisations. 
• Attention to detail: The ability to be precise and accurate in tasks, taking care to notice small details and ensuring that all aspects of a project are completed accurately.
• Collaboration: The ability to develop constructive and cooperative working relationships with others.

The 5 Power Skills to invest in development 

The Pearson study highlights the five Power Skills that are projected to be most in-demand by 2026 and in need of greatest improvement and investment:

• Collaboration: The ability to develop constructive and cooperative working relationships with others.
• Customer Focus: Actively look for ways to assist customers and clients. 
• Personal Learning and Mastery: The ability to acquire knowledge or skills through one’s study or experience.
• Achievement Focus: The ability to take on responsibilities and challenges with little or no supervision, develop one’s own way of doing things, and depend on oneself to get things done.
• Cultural and Social Intelligence: Have awareness and understanding of other’s reactions.

How to evaluate these Power Skills? 

The evaluation of these Power Skills can be done using reliable psychometric tests, designed according to rigorous scientific standards:

• Personality inventories: To assess communication, collaboration and interpersonal skills. They measure different personality traits, i.e. behavioural and interpersonal tendencies, which are grouped around several axes: relationships with others (leadership, sociability, cooperation, empathy, etc.), emotional management (resistance to stress, flexibility/adaptability, etc.), approach to work (reliability, attention to detail, respect for rules, perseverance, initiative, etc.) and way of thinking (innovation,  analytical reasoning, independence, etc.).
• Cognitive Ability Tests: To assess their intellectual potential, learning and adaptation abilities, data analysis skills, grasp of new concepts, reasoning, and problem-solving skills in search of innovative solutions. 
• Critical Thinking Assessment Tests: To measure ability to step back, identify and analyze problems, and seek and evaluate information to draw relevant and logical conclusions, making better decisions.  

As the Pearson study points out, technical skills are required in many jobs. However, with the pace at which technology is evolving, they quickly become obsolete, asking workers to constantly train themselves to master them. At the same time, many sectors are facing a shortage of employees with human skills in communication and collaboration.  A strong foundation of human skills is essential for success for employers and employees now and in the future. Recently, at the round table "Reskilling for the Intelligence Age" at the annual meeting of the World Economic Forum in Davos, international leaders including Omar Abbosh, CEO of Pearson, emphasized the importance of Human Skills such as leadership skills, empathy, agility, creativity and critical thinking to evolve alongside machines and algorithms. It is therefore essential to invest in the assessment and development of human skills and our psychometric tests are useful for this.

The increasing integration of artificial intelligence (AI) and automation across many industries is transforming the way we work. However, despite technological advances, some Human Skills remain irreplaceable and continue to play an important role. The World Economic Forum's (WEF) Future of Jobs Report 2025 does not fail to point out that today, "47% of job tasks are performed primarily by humans, 22% primarily by technology (machines and algorithms) and 30% by a combination of both." Let's first define the notion of "human skills". Then, let's review the human skills that are essential for work and increasingly coveted by recruiters.

What do we mean by "Human Skills"?

Human Skills, otherwise known as "transversal skills", "behavioural and relational skills" or "soft skills", are personal and interpersonal qualities that influence the way a person interacts with others and adapts to their environment. They encompass everything related to our adaptability, our communications, our decision-making, our creativity and our management of emotions. These "interpersonal skills", as opposed to "know-how" skills, also known as "technical skills" or "hard skills", far from being innate, are cultivated and acquired throughout life. They contribute to our personal and professional development.

Essential Human Skills in the age of AI and automation

In the context of the rise of AI and automation, certain human skills are proving to be particularly useful at work. Here are the reasons:

1. Critical Thinking and Complex Problem Solving: Machines and algorithms can process large amounts of data and perform repetitive tasks, being able to analyze complex situations and question themselves remains an essential human skill. Critical thinking, defined by the ability to approach a situation in a factual and rational way and to consider it from multiple angles while separating facts from opinions, prejudices and intuitions to gain discernment, objectivity and efficiency in our decision-making; brings real added value. It allows you to ask the right questions, evaluate different perspectives and solve problems in innovative ways. 
2. Emotional Intelligence: Being able to understand and manage one's own emotions, as well as those of others, helps facilitate interactions and build strong relationships. Skills in communication, empathy, relationship management are valuable assets in many fields such as services, management or human resources. Emotional intelligence plays a big role socially and allows us to make decisions that consider human feelings and motivations. 
3. Creativity and Innovation: AI can generate ideas based on existing data. Creative and innovative ideas, on the other hand, come from human ingenuity. The ability to think outside the box and propose new solutions is at the root of innovative projects and the design of disruptive products and services.
4. Adaptability and Flexibility: Technological advances are transforming the work environment. The ability to continually adapt to change, learn new skills and evolve as needed is a great advantage.
5. Interpersonal skills and collaboration: Working effectively in a team, communicating clearly, resolving conflicts, and collaborating intelligently with others encourages good cooperation. This collective human dynamic is at the origin of harmonious and productive interactions.
6. Ethics and Judgment: Ethical decisions and moral judgments require a deep and nuanced understanding of social and cultural contexts, as well as careful thinking about impacts and consequences. Humans are needed to ensure that technologies are used responsibly, also to interpret all data, take into account all parameters and make decisions that respect societal values and norms. 
7. Leadership and Influence: Machines cannot replicate the leadership skills needed to motivate, inspire, and guide teams toward common goals. To lead or manage effectively and carry out projects, charisma, the ability to influence and mobilize others are great human qualities.

Although AI and automation continue to advance, transforming the job market, and bringing significant benefits in terms of efficiency and productivity; human skills such as critical thinking, emotional intelligence, creativity, adaptability, ethics, leadership, and collaboration remain indispensable. They make the difference by complementing the contributions of advanced technologies. Often more subjective and less tangible than technical skills, it is very important to be able to evaluate them. Our psychometric tests (personality inventories, intellectual ability and critical thinking assessment tests, motivational and professional interest questionnaires, 360° questionnaires) allow you to do this objectively and with great precision.

Faced with today's recruitment challenges in the public sector - be they budgetary constraints, complex administrative processes or a perceived lack of attractiveness - HR professionals need to adopt innovative strategies. Discover below some practical solutions for modernising and optimising these practices, based on five key strategic areas. By discovering these methods, HR managers will not only be able to respond more effectively to the needs of their organisation, but also attract and retain the right talent for the public service.

At a time when human skills are playing an increasingly decisive role, the importance of soft skills in public sector recruitment is becoming clear. When recruitment processes are often longer and career prospects are limited, interpersonal skills such as communication, empathy and critical thinking are becoming essential assets in guaranteeing a high-quality public service. Discover the infographic below to find out how these soft skills can transform recruitment practices and help overcome today's challenges, particularly through the use of psychometric tests.

The manufacturing industry is going through a period of transformation marked by a growing skills shortage and an urgent need to attract and retain skilled talent. The sector faces a number of challenges, including high staff turnover, under-representation of women and an ageing workforce. By optimising recruitment and skills development processes, it is possible not only to improve employee retention, but also to encourage innovation.

The insurance sector is facing major HR challenges, compounded by an ageing workforce and a perceived outdated image. With 400,000 professionals nearing retirement, attracting and retaining new talent is essential. Yet only 4% of Millennials are considering a career in the sector, exacerbating the skills shortage. To remain competitive, companies need to modernise their image, promote innovation and offer attractive benefits, while using tools such as psychometric testing to optimise their recruitment process.

The banking and finance sector is facing significant HR challenges due to the rapid evolution of the industry and the increasing adoption of AI. By 2024, 87% of banking executives expect major change, but more than half don't feel prepared for it. Furthermore, 65% of financial services employees believe their business will not survive a decade on its current trajectory. An HR approach focused on skills such as critical thinking and an agile organisational structure are essential to attract, recruit and retain the talent needed to adapt and grow in this changing sector.

In an ever-changing legal environment, companies need to adopt effective strategies to attract and retain the best talent. Recruiting and developing the skills of legal professionals is crucial to long-term competitiveness and success. This guide outlines five essential steps to mastering these processes, enabling legal businesses not only to recruit quality talent, but also to develop and retain them, while optimising their experience as candidates and employees.

The technology and IT services industry (Tech & IT) is at the heart of global innovation and is growing rapidly. However, this expansion is accompanied by major challenges, particularly in terms of human resources management. Let's take a look at the main obstacles faced by companies in this sector and the strategies proposed to overcome them.

Faced with a talent shortage crisis, effective recruitment in the manufacturing industry requires an approach structured around eight key steps. From the precise analysis of specific needs to the implementation of a personalised onboarding process, each stage aims to attract and integrate the best-qualified talent for each position.

The retail sector faces major challenges in attracting and retaining the best talent, with a staff turnover rate of 60%. This infographic outlines the main reasons why employees leave, such as lack of flexibility and insufficient remuneration, and proposes solutions, including the use of psychometric tests, to improve recruitment and retention. Find out how these tools can align employee profiles with your company's culture and reduce turnover costs.