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In the competitive world of recruitment, companies are constantly looking for ways to streamline their HR processes and save time to be efficient. This is where cutting-edge AI-powered technologies such as ChatGPT or BARD can become invaluable. This blog post gives you 5 tips to help automate many of the tedious tasks involved in recruitment, allowing recruiters to focus on more strategic initiatives. Don't miss out our top 3 AI solutions that HR managers shoud use in 2024. 

1. Revitalize your job offers  

Writing job descriptions can sometimes be laborious, even more so when you want them to be different, convincing and attractive. AI (Artificial Intelligence) solutions such as ChatGPT or BARD can help you write more engaging, effective descriptions that highlight your company's culture and specific advantages. The benefits are twofold: attract more qualified candidates and improve the overall recruitment experience! 

So how do you go about it? Provide the tool with all the information and instructions on the position you're recruiting for and ask it to write an impactful advert for you. Then make your choices from the suggested wording (ChatGPT, Bard) picking and choosing only the parts you like. In short, do your own cooking!

2. Optimize your interview planning  

Scheduling interviews can be a real logistical headache, especially when you have to deal with the agendas of several candidates and interviewers. ChatGPT and BARD can simplify this process for you by automatically scheduling interviews according to individual availability and preferences. The advantage? Save time and frustration and ensure that interviews are conducted in a timely and well-organized manner.   

How do you achieve this? Integrate ChatGPT and BARD into your interview management system and provide the availability of candidates and interviewers. Intelligent algorithms analyze this data to automatically suggest compatible time slots, simplifying the scheduling in an efficient and automated way.

3. Communicate effectively with your candidates 

Interacting with potential candidates can be a time-consuming task. Use AI to craft dynamic, personalized contact messages. Whether you're responding to inquiries or conducting preliminary interviews, ChatGPT or BARD's natural language capabilities improve communication, enabling you to connect more effectively with candidates and speed up the early phases of the recruitment process. 

How do you get started? Integrate ChatGPT or BARD into your candidate communication platform. By providing contextual information, these AIs can automatically generate personalized messages, facilitating interactions and speeding up the initial stages of recruitment.

4. Ask the right interview questions  

Preparing interview questions can be a time-intensive task. Generative AI enables you to speed up the process of creating questions and thus preparing for the interview. Your interview questions will be tailored to assess whether the candidate matches the company's values and expectations. 

How do you do it? Provide ChatGPT or Google's BARD with key details about the position you are recruiting for and let them suggest a set of questions that could be asked during the interview to assess candidates' skills. In addition to the job description, don't hesitate to provide information about the company's culture. This will enable AI to generate questions that assess candidates' cultural fit.

5. A smooth onboarding experience 

A smooth onboarding experience is essential if new employees are to feel at home and integrate quickly into your company. By tailoring induction content to the role and experience of each new employee, you can significantly improve the quality of the employee experience right from the onboarding phase. A positive, welcoming atmosphere right from the start of their journey with your organization will remain a pleasant memory for them. And as the saying goes, "You only have to make one good impression".  

So how do you go about it? Ask AI to help you generate personalized onboarding materials: welcome emails, training schedules, relevant company information etc.

According to the authors of the Which Career For Me program, too many companies rely on skills as the only basis for internal mobility. Between job descriptions and skills repositories, the concept of motivation is still not included, yet it is central.

Competences fade, motivations last

In a job description, we generally find professional activities and technical skills, recently completed with some soft skills and personality elements. When it comes to internal mobility, the standard tool remains the intranet job board, which consists of posting job descriptions, their geographical characteristics, and the associated salary.

However, skills are rapidly becoming obsolete in a world of constant change. The OECD has confirmed this: their lifespan used to be estimated at 20 years in the 1960s-1970s and will not exceed an average of one year in 2025. In a context of mobility, it is not necessarily those who have the skills for a job who are most motivated to get it. Today, employee motivation is key. The latest generations prioritize purpose in their jobs. People leave a company when motivation fades and they no longer relate to it.

Becoming an active member of your own mobility

Each person has his or her own motivating factors. This is why employees need to have tools that empower them to take ownership of their careers. Questioning themselves about their own professional interests or even their frustrations helps to regain this power. Many people undergo mobility as a result of reorganizations, for example.

Nevertheless, even in this context, it is possible to involve employees by giving them the opportunity to identify positions that interest them. It is important to trust them. 

Acquiring new skills using motivation

Competence, which is transient, is ultimately not a barrier to mobility. Science has proven that brain plasticity allows for the development of skills in any field. Therefore, there is no such thing as being "good at math" and "bad at French". In reality, skill acquisition is primarily a matter of motivation. A person motivated by research and inquiry will likely have difficulty in building business skills.

Psychologist Carol Dweck from Stanford University coined the concept of growth mindset. It reflects the fact that as long as a person believes that they can develop skills in a field, they will do so successfully. All it takes is the right training. Its opposite, the fixed mindset, could be summed up by the sentence, "I was never good at this, I will never get there." In reality, in a mobility context, technical skills are secondary. It is motivation that is the driving force behind success.

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Employability is a central issue in the workforce market. With soft skills a central component of this concept, the question of how to reliably measure these skills arises. Psychometric tools provide an appropriate method of reporting a skills profile, Guillaume Demery, Doctor of Psychology and Designer and Developer of Psychometric Tools at Pearson TalentLens, sheds some light on the subject.

Employability: an HR issue placing the individual at the heart of the labour market

A concept studied for several decades; employability has been the subject of several definitions. Thus, for Hillage and Pollard (1998): “In simple terms, employability consists of being able to obtain and keep a job. More generally, employability is the ability to move independently in the labour market to realise one's potential through sustainable employment”. This very general definition makes it possible to understand the importance of the concept as a possibility of adapting to a constantly changing labour market.

However, it is interesting to know and understand the existing levers that allow access to this employability. A definition from Hinchcliffe (2001) states: “Employability is defined as having a set of skills, knowledge, and personal attributes that make a person more likely to be secure and successful in their chosen occupation”. Thanks to this definition, we understand that the individual is at the heart of employability, whether through his knowledge, the skills he has acquired and certain attributes that are specific to him, such as motivation or interests (Fenouillet, 2016).

Soft skills: essential skills to remain employable

It is possible to model the factors influencing employability. Thus, Pool and Sewell (2007) consider that experience, levels of knowledge, soft skills, emotional intelligence as well as development and training throughout the career are key factors, working together to improve employability.

As a result, it is an important issue both for new graduates entering the job market and for professionals in transition and looking either for retraining or career development within their company. (Harvey, 2001; Guilbert et al., 2016). While experience and training within a company are factors that favour professionals over young graduates, soft skills are essential and useful skills upon graduation (Andrew & Higson, 2008).

The essential soft skills to boost your employability

Behavioural skills can be generalised to most trades offered on the labour market and are essential for good employability. Beyond hard skills, namely business skills, we understand that employability is essentially based on the ability of individuals to be able to integrate and adapt to a rapidly changing labour market.

A non-exhaustive list of expected soft skills:

• Professionalism
• Reliability
• Ability to cope with uncertainty
• Ability to work under pressure
• Ability to plan and think strategically
• Ability to communicate and interact with others, either in a team or through networking
• Skills in written and oral communication
• Skills in information and communication technologies
• Creativity and self-confidence
• Good self-management and time management skills
• A willingness to learn and take responsibility (Elias & Purcell, 2004).

Motivation: another factor to consider

Motivation referred to as “the reasons underlying behavior” (Guay et al., 2010, p. 712), and the “the attribute that moves us to do or not to do something” (Gredler, Broussard and Garrison., 2004, p. 106) is a non-negligible factor of employability, allowing, beyond the capacities of the individual, to understand the probability that he adheres and puts in place the appropriate behaviours to remain effective in his profession. It is therefore advisable to know the motivations and interests (Schiefele, 1991).

How to measure soft skills in order to support employability for individuals and companies?

Knowing the importance of employability in the labour market, it is necessary that reliable measures are put in place to help individuals, whether they are new graduates seeking to enter the labour market, professionals looking for retraining or development within their organisations, or companies looking for the best employability profiles in order to have long-term prospects with new recruits.

The advantage of psychometric tests

The evaluation of soft skills requires statistically valid and reliable tools, capable of measuring concepts that are sometimes difficult to observe (for example, the individual's ability to work under pressure). Psychometrics, which is concerned with the theoretical and practical aspects of psychological measurement (Chadha, 2009), is at this stage the most advanced discipline in the creation of such measures.

Several types of tools exist to measure these skills. For example, assessment tests are specifically constructed to measure work styles, those aspects of personality most important to success. Work styles can be thought of as an individual's typical patterns of thinking, feeling, and behaviour that can positively influence success in the world of work, and therefore employability, according to database studies. These working styles are organised around four major themes:

• The relationship to people, such as cooperation or leadership
• Managing emotions, such as stress tolerance or self-control
• Approach to work, such as initiative or reliability
• Thinking style, such as innovative or analytical thinking.

Aptitude tests for a good measure of adaptability

Aptitude tests also make it possible to understand the adaptability of the individual in the world of work, to measure essential skills such as the ability to solve problems, verbal comprehension, the ability to correctly interpret data in order to place entrepreneurial strategies, or the ability to evaluate arguments and issue unbiased conclusions.

These psychometric tests based either on the classical test theory or, thanks to the digital evolution of these solutions, on the item response theory based on a probabilistic reasoning of the calculation of the level of aptitude (Edelen & Reeve, 2007), make it possible to have statistically valid and reliable measurements of these soft skills, or even of the motivations and interests of the individual.

Thanks to these methods, it is possible to establish an employability profile of the individual, so that they understand their levers on the labour market while recognising the skills that they can improve, guaranteeing the establishment of a training circuit adapted to the needs of the user.

In 2020, the World Economic Forum estimated that one out of every two workers in the world would need re-skilling (training to acquire new skills needed to change jobs) over the following five years. According to projections from the Future of Jobs Report, companies will need to incorporate new job roles into their organizations in the same time frame: e.g., data analysts and data scientists, AI (artificial intelligence) and machine learning specialists, business development professionals, etc. In all, ten mostly new professions will represent a workplace demand estimated at nearly one hundred million people.

New technical skills, backed up by essential soft skills 

These staggering figures illustrate the scale of the challenge that is now facing all business sectors and companies of all sizes. In order to keep a competitive advantage, and to survive the emergence of new players, they have no choice but to adapt and transform in order to remain agile. 

The pandemic has added to this, accelerating the transformations already taking place, particularly in the digital space. More than ever, the question arises as to the need to adapt technical (hard) skills and improve behavioral (soft) skills to maintain employees’ employability. 

Such an approach is even more important given that employees are also voicing that expectation. According to the Great Insights 2022 study conducted by the Great Place To Work Institute, employability is one of their primary concerns.

Nearly one in two employees state that they will need to upgrade their skills and/or pivot job role in the next five years, but almost a third of them do not feel that they have benefited from specific career development support over the past year. 

Five ways hiring manages can help to create a culture of employability

The study also reveals that training and development programs are becoming one of the defining criteria when choosing to work for a potential employer. With this in mind, here are five ways you can create a culture of employability at your organization:

1. Future Proof your Talent Pools

The best talent pipelines are those that are nurtured. Building a talent pool takes time and requires a well-orchestrated strategy which focuses on the long-term aims of the business, as well as the immediate needs. Cultivating conversations with potential candidates for roles that may not yet be fully formed enables hiring managers to be future focused. This coupled with insight from team managers across the business as to what values, skills and personality will be the best fit for the team, can help hiring managers to make informed decisions to attract top talent.

2. Move to Skills-Based Hiring

Avoid restricting your candidate pool by only focusing on qualifications. Adopting a skills-based approach to hiring opens your talent pool, giving you a wider reach and the ability to attract candidates outside of your usual recruitment network. In the US, “LinkedIn has seen a 21% increase in job postings advertising skills and responsibilities instead of qualifications”. This strategic approach can result in a more varied and multi-skilled workforce, and even help to improve retention rates.

3. Use Psychometric Insight

Psychometric assessments supply detailed, data-driven insight into the values, personality, skills and potential of candidates. There are two forms of psychometric tools - personality and aptitude tests - which together can provide a comprehensive overview of a candidate. With tools such as Role Assessment, a custom employment assessment can be created to meet your roles’ requirements, and its results generate a fit-to-role score that aids in your decision making.

4. Evaluate Talent Retention Strategies

From quiet quitting to quiet thriving, today’s employees are making their feelings on employability known. Gen Z’s priorities are focused on a work-life balance where active steps in creating a culture of wellbeing and inclusion are sought after. Today’s candidates want organizations who echo their values and aren’t afraid to speak up or move on if they don’t align. Take time to review your company brand and values. How do you present yourself? Are you actively living your values? How are you working to upskill and retrain your teams?

5. A shared culture of upskilling and reskilling

The future-of-work challenge cannot be met solely by improvisation. The whole organization, from employees through to top management, needs to subscribe to a culture of “employability” so that each person takes ownership. Executive management sets the course and shares a strategic direction and its implications for the development of job roles. Line management then implements that strategy by identifying development areas for its teams and by working with employees to determine their own employability.

Employability must be embraced across business units to future-proof organizations. Priorities have evolved, technology has marched forward, and organizations can no longer afford to wait and see what skills gaps will develop in the future. Taking steps to reflect on your organization’s employability approach can help future-proof your talent pipeline and address the growing skills gap. For more information on employability, download our whitepaper - “How to Put Employability at the Heart of Corporate Strategy.”