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Artificial intelligence is revolutionizing recruitment, offering many opportunities to help recruiters with their day-to-day tasks and make informed hiring decisions. However, it also presents challenges that are important for HR professionals to be aware of. In our factsheet below, explore the opportunities and challenges of integrating AI into the recruitment process, highlighting the need to strike a balance between automation and maintaining the human aspect, while ensuring the security of candidate data.

If artificial intelligence (AI) is already very present in our daily lives (GPS, playlists, targeted advertisements) and is gradually becoming more popular thanks to tools such as ChatGPT, the metaverse is still in its infancy. These new technologies, which have enormous potential for development, are gradually being integrated into companies for human resources management, and, in particular, recruitment. What are the possibilities offered by these new algorithms? Do they help to recruit better? If so, will they eventually replace recruiters? 

What do we mean by artificial intelligence (AI) and the metaverse?

These technologies, which are increasinly become part of everyday and work life, each have very distinct uses.

Artificial intelligence

Artificial intelligence is a set of technologies, computer programs capable of simulating human intelligence from data provided to it. ChatGPT, for example, is a chatbot tool that uses generative AI: it produces content from the information fed by users and must be constantly fed. This allows it to generate structured content that mimics dialogue. However, to obtain reliable results, it is essential to train the tool with precise queries and direct it towards the desired objectives to improve  reliability.

The metaverse

The metaverse (from the English metaverse), contraction of “meta universe”, literally means the universe beyond. More precisely, it is several digital universes which evolve in parallel, because, currently, it is not yet possible to communicate from one virtual world to another. This 3D universe is often a combination of two technologies: virtual reality and augmented reality. We enter the metaverse through specialized platforms, with a virtual reality or mixed reality headset, and, for more immersion, virtual reality glasses, shoes and/or haptic gloves. Users, via avatars created by themselves, can lead a virtual existence, buy a home, decorate it, meet their neighbors, etc.

Frequently used in video games, companies also use it for different purposes, in particular to innovate their recruitment practices.

What roles can AI and the metaverse play in recruitment?

Both artificial intelligence and the metaverse should be considered as tools that can be of benefit to organizations, in particular to meet recruitment objectives.

Facilitate sourcing

Searching for candidates on job platforms is very time-consuming for a recruitment manager. However, semantic analysis carried out via artificial intelligence greatly facilitates the selection of candidates and allows the recruiter to save significant time in sourcing. AI is one particularly effective sourcing tool in the event of large recruitment, since it is capable of quickly analyzing thousands of CVs. The broad field covered by AI allows you to detect applications containing the keywords present on the relevant job description and/or the job offer. Thanks to matching, sorting CVs is made easier and allows recruiters to easily build up a talent pool. Using the metaverse also saves time during the pre-selection stage, for example by eliminating the telephone interview. In addition, it is possible to organize group interviews or virtual job dating in certain hiring processes, provided that the candidates are equipped with a headset.

Automate time-consuming tasks

If sourcing is made easier, it is also thanks to the automation of time-consuming tasks, such as the distribution of offers on job sites, from the ATS (Applicant Tracking System, recruitment management tool, monitoring of candidates among other things). For companies that need to recruit many employees, AI algorithms have become essential to automate and personalize a response to receiving a CV or a spontaneous application, as well as an invitation to a job interview. This also allows the sending of personalized emails to each candidate and facilitates the monitoring of applications at each stage of recruitment.

Help with writing

More and more recruiters are using AI to write their job offers, personalize them by highlighting the company culture, as well as to describe the desired job profile and highlight the required skills. ChatGPT can thus increase the readability of advertisements and adapt their form to different social media, which also makes it possible to reach certain passive candidates. For their part, job seekers also use ChatGPT to write their cover letter.

Evaluate skills

Video games and virtual reality are part of the recruitment techniques used by HR managers to simulate situations allowing candidates to be evaluated on, for example certain personality traits. Behind an avatar, candidates would have more spontaneous reactions. Regarding skills assessment in general, recruitment professionals may well consider conducting interviews with candidates in the metaverse, which may or may not be a copy of the company's premises. This new technology makes it possible to organize scenarios that are difficult or impossible to implement in reality: diving into the heart of the ocean, flying in a helicopter, going into space, open-heart surgery, etc. It can be enriching to have applicants meet there to observe their reactions and identify the candidate who best fits the position to be filled.

Optimize the candidate experience

Some companies already offer virtual tours of their premises. An asset for optimizing the candidate experience. A total immersion visit allows a future employee or candidate to understand the company culture more precisely, and, facilitate onboarding. Regarding AI, chatbots, for example, also help improve this experience by responding to certain expectations of the candidate and the questions they may ask about the application procedure and the recruitment stages.

Promote the employer brand

As an indirect consequence, the use of virtual or augmented reality technologies makes it possible to attract profiles who may be reactive to these recruitment methods. Therefore, a start-up looking to recruit an IT expert has every interest in integrating this technology into its talent acquisition strategy. In addition, by communicating these new recruitment methods on professional social networks such as Linkedin, job sites such as APEC and other recruitment channels, the company enhances its attractiveness to potential candidates. In addition, the innovative nature of these technologies can encourage the best profiles to apply.

What are the opportunities and challenges of AI and the metaverse in recruitment?

AI and/or the metaverse represent strong added value for companies, and specifically in the field of recruitment. However, they still face some challenges, hence the importance of knowing these tools well.

Opportunities : 

• You save time! Some groups or multi-site companies use virtual reality to organize their work meetings. In the same spirit, the metaverse can serve as a means of recruiting a new employee internationally, thus saving travel and time.
• Parsing technologies (analysis of CVs in paper and digital format to integrate the information contained in recruitment software or ATS) and matching ( identification of skills, experience and qualifications which correspond to the profile sought for a position particular) also facilitate the work of a team of recruiters, by making it possible to select the candidate who best suits the position to be filled and therefore to recruit effectively.
• If the company wishes to recruit executives, managers or young graduates, it can quickly find employees who are immediately operational.
• AI makes it possible to automatically update content and data, which have a limited lifespan on the web.
• The metaverse makes it possible to simulate the working environment and technical constraints, to reduce certain risks. This represents a real asset for a recruitment manager, who is looking to reduce hiring errors and costs linked to poor recruitment.
• These new technologies have the advantage of allowing the recruiter to expand international recruitment, with distance or language no longer being obstacles.

THE challenges to overcome:

• AI presents a risk of standardizing profiles and recruiting clones: generative AI in fact learns from the data with which it is fed. If they look similar or a recruiter often enters the same keywords, atypical profiles risk being excluded from the results.
• The quality of the data provided, the lack of regularity in machine training, or even poor formulation of the query can lead to distorted results. Thus, it is often necessary to try several times to obtain a conclusive answer from ChatGPT. This is why it is essential that users are trained beforehand.
• Users may encounter security and personal data protection issues, as the GDPR does not apply in all countries outside Europe.

AI and metaverse: a solution to overcome recruitment difficulties?

In a tense job market, the company must stand out from its competitors to attract candidates and find concrete solutions to remedy its recruitment difficulties.

An innovative recruitment method

The use of these innovative technologies such as AI and the metaverse boosts the employer image and can attract new talents, provided it is not just an empty shell. This innovative recruitment approach optimizes the candidate experience (role playing, total immersion in virtual reality, new sensations, etc.) and can make it easier to target shortage profiles. In addition, used for a first interview, these technologies save time and prevent a prospective recruit from going to a competitor.

Expand the type of profile sought

Generative AI can propose candidates different from those usually sought, depending on the queries and keywords submitted to it. But it is still the human who provides the data and the recruiter who issues requests based on his recruitment objective, at a given time. The machine is a simple performer. However, AI is capable of proposing candidates that the recruiter would not have considered straight away and encouraging them to recruit atypical candidates. A person hiding behind a unicorn-shaped avatar can match 80% of the desired profile. The company has the possibility of then training it via the metaverse! It is also a way of limiting discrimination in hiring. In addition, thanks to matching, the AI can spontaneously draw from the pool of applications received, which it itself helped to create.

Impacts difficult to assess

The impact of artificial intelligence on recruitment as a whole remains difficult to measure. The time saving is undeniable in automating the sorting of applications and in matching them with the job profiles to be filled. Furthermore in terms of travel and the organization of interviews, and even in the implementation of the evaluation. However, all this requires engineering by recruitment specialists, as well as the definition of KPIs (Key Indicators Performance) to monitor and determine the return on investment (ROI) of these technologies, in relation to the processes. “classic” recruitment methods.

AI, metaverse VS recruiter?

Are the new algorithms intended, in the long term, to replace the recruiter? Are physical exchanges set to disappear? If the metaverse is a space conducive to role-playing, it is often reserved for pre-selection interviews. As for the job interview, it still takes place, more generally, face-to-face. The use of the metaverse as a recruitment tool is still anecdotal, compared to the solutions offered by AI. However, it is important to remain cautious and carefully regulate the uses made of it, while ensuring the quality of the data available.

AI, metaverse and psychometric tests: complementarity

Recruitment solutions are numerous and depend on the defined recruitment strategy.

Diversified means

Recruitment by direct approach (recruitment of managers or rare profiles), co-optation, internal mobility, new recruitment methods (AI, metaverse etc.), there are multiple ways of recruiting. But there is no universal recruitment solution that will help you find the ideal candidate. Often, the person who takes care of recruitment (consultants, human resources department, recruitment firms) uses complementary recruitment methods and tools which have their place at this or that stage of the recruitment process.

Psychometric tests and virtual reality

If the face-to-face job interview remains essential, the psychometric tests dedicated to recruitment allow us to know the candidates in depth, based on declarative items, while the simulation of real situations, in the metaverse or elsewhere, allows you to visualize the reactions of applicants and to evaluate soft skills more precisely. Psychometric tests, such as the SOSIE 2nd Generation - personality and values inventory and/or the DAT™ NEXT GENERATION intellectual aptitude tests precisely assess the skills of candidates, provide information on their potential and are excellent predictors of job performance.

The metaverse is effective in its own way for evaluating the candidate on the technical skills specific to certain sectors of activity, thanks to situations similar to the reality of the professions (catering, maintenance, industry, etc.).

Thus, whatever the tools, the metaverse and psychometric tests are complementary to “increase” the quality of the evaluation.

Cognitive biases

When used well and supplied with reliable data, AI makes it possible to create a pool of candidates without discrimination. It is therefore reasonable to believe that the combination of artificial intelligence technologies and scientifically designed psychometric tests would eliminate any risk of cognitive bias in the recruitment of talent.

Thus, used wisely, AI and the metaverse represent considerable help for recruiters. However, these tools are a thousand miles from being able to replace humans in their functions. Indeed, while they offer many advantages for decision support, they also have a major flaw: they do not know how to manage emotions. Human skills such as imagination, empathy, creativity, etc., among those required to perform a role in HR, still have a bright future ahead of them.

Artificial intelligence is rapidly transforming the world of work – and talent acquisition and recruitment is no exception. In the infographic below, we explain the impact of this new technology on talent acquisition and our recommendations to HR to best prepare this shift. 

Like the World Wide Web at one time, AI (Artificial Intelligence) is developing more and more in the business world. All areas of business are impacted, and its powerful technology is revolutionizing the world of work. For some of us, AI is seen as a threat, while others, on the contrary, view it as a great opportunity to transform our work "for the better". 

One thing is certain: AI is changing us. To take full advantage of AI in your business sector, there's one golden rule: anticipate the skills you'll need to evolve your job and use your role as a human being as added value. 86% of respondents to a BCG X study believe they will need training to upgrade their skills [1]. What impact does AI have on professional skills? How can we best prepare for the growing integration of AI into the world of work? Here's how.t

The potential impact of AI on professional skills 

1. Automation of routine tasks: AI automates many routines, low value-added tasks, often characterized by repetitive, predictable and structured actions, freeing up workers' time to concentrate on more complex, creative and strategic tasks, where their human skills are required. 
2. Strengthening analytical and cognitive skills: Professionals need to develop analytical skills to take advantage of AI's capabilities, interpreting the many results it generates. In an increasingly data-driven business environment, AI helps professionals develop critical thinking and problem-solving skills to make better decisions. Listening, humility, curiosity, open-mindedness and the ability to take a step back are personal qualities in high demand in this sense. 
3. Increasing demand for social and emotional skills: The ability to collaborate with, understand and interact effectively with intelligent systems specific to AI requires professionals to have social skills such as communication, collaboration and understanding of mutual needs for better teamwork and conflict resolution. In addition, workers need to adapt quickly to new technologies and accept change. Emotional skills such as resilience, flexibility and stress management are expected for this.

Key skills to develop for the new world of work 

1. Analytical and problem-solving skills: It has become essential to be able to analyze data, identify trends and find innovative solutions to problems. 
2. Creative and critical thinking skills: Developing original thinking skills to encourage innovation and critical thinking skills to step back and manage complex and novel situations is a priority. 
3. Communication and collaboration skills: Perfecting written and oral communication skills, as well as the ability to work effectively in a team and manage constructive interpersonal relationships, is key. This can only benefit collective intelligence and better performance at work. 
4. Adaptability and lifelong learning skills: It's important to be well prepared to adapt to technological changes and evolutions in the job market by adopting a lifelong learning approach. 

Strategies to prepare for AI in the workplace

1. Keep abreast of technological trends: It's vital to keep abreast of advances in AI and the fields likely to be impacted by this technology. 
2. Develop transferable skills: Investing in general and transversal skills that can be updated and applied to different professional contexts can only be beneficial. 
3. Take training courses and obtain new certifications: It's a good idea to strengthen your skills by taking specific training courses, obtain certifications and benefit from practical experience in the field of AI. 
4. Network and learn from experienced professionals: Exchanging with experts in the field of AI to gather valuable advice and information is also recommended. 

The world of work is undergoing a paradigm shift with the increasing arrival of AI in many industries. To take advantage of this, it's important to understand its scope and prepare optimally for its integration within the company. The human skills required for a job are not necessarily the same as before. Everyone can make the most of this changing environment by developing new key skills, useful for adapting to the evolution of their profession. The rapid progress of AI also requires a culture of continuous adaptation. In this sense, it's important for human resources (HR) managers to support employees in developing their skills throughout their professional careers and encourage continuous learning. In this way, employees will feel better supported in this ongoing transformation and the impact it has on their jobs.

[1] Study by BCG X, BCG's tech entity, on the impact of AI on jobs among employees in 18 countries across all industries and statuses https://www.bcg.com/publications/2023/what-people-are-saying-about-ai-at-work

Artificial intelligence (AI) has never been so much in the news. It is gradually gaining ground in all sectors, including Human Resources. According to Gartner [1], 81% of HR managers have explored or implemented AI solutions to improve the efficiency of processes within their organization. From recruitment to talent management, via HR data analysis, AI is making its way into the daily life of the HR function. Composed of algorithms capable of reproducing human behavior and intelligence, its rapid development is raising questions. Should it be hailed as a technological feat, or seen as a threat? Let's take a look at the top three AI solutions that HR professionals are likely to be using in 2024.

1. AI in HR: a quick overview 

AI is used by HR professionals in recruitment, talent management, performance analysis, training and other aspects related to people management.More and more companies are adopting AI technologies to automate certain repetitive tasks, improve the efficiency and objectivity of their HR processes and make decisions based on advanced data. 

2. The top 3 AI solutions for HR in 2024

AI-based recruitment  

AI is used in recruitment to automate the initial sorting of CVs and identify candidates who best match the specific criteria of a position. In addition to skills, experience and qualifications, AI cross-references and analyzes information on candidates from various sources to assess the relevance of their profile. 

Tools

Chatbots and virtual assistants are used to engage in conversations with candidates, answer their questions about the recruitment process, and gather information about their skills and qualifications. AI also uses predictive analysis to assess a candidate's likelihood of success in a given position. 

Benefits

Automating the recruitment process with AI enables HR professionals to save time when selecting candidates. They can focus on more strategic and human tasks, such as preparing interviews with carefully selected candidates. By using objective algorithms, AI also helps to reduce cognitive bias in the selection process.

AI-based talent management 

AI helps companies' HR departments to effectively manage and develop their talent. 

Tools

AI-based talent management tools help with skills assessment, performance management and employee engagement. For example, AI can recommend customized training programs that take into account employees' individual needs by tracking their performance and identifying the skills they need to develop. 

Benefits

By proposing individualized career and/or training plans, AI enhances the employee experience. This has a positive influence on employee motivation and commitment, resulting in improved productivity and talent retention.

AI-based HR analysis 

AI helps in the collection, analysis and visualization of HR data to make informed decisions. 

 Tools

AI helps assess employee performance by analyzing quantitative and qualitative data, providing more objective feedback and identifying trouble spots and areas for improvement. Its predictive analysis helps to anticipate trends linked to personnel management, such as turnover rates, future recruitment needs, and factors influencing employee motivation and commitment. AI automates time management, attendance tracking, and facilitates the planning of work schedules, taking into account a variety of factors. 

Benefits

AI-based HR analytics promote a better allocation of resources within the company, serving better individual and collective performance. They will help retain talent and limit costly staff turnover, encouraging new hires when they are needed.     

The impact of AI on HR practices 

The overall aim of integrating AI into HR practices is to improve efficiency, accuracy, and objectivity, while enabling HR professionals to focus on more strategic and humane tasks.  

AI quickly and efficiently processes large quantities of data, both real and predictive, rich in reliable information that can be utilized by HR professionals to make better decisions. Combined with the expertise of HR professionals, it helps to accurately reflect individual talent and full potential. It also promotes a more positive candidate and employee experience, supporting individuals to feel good about their roles and to flourish in them. 

AI is not intended to replace the role of HR professionals. Human interaction remains vital and the very essence of HR’s function. Instead, AI aims to enrich, optimize and improve HR practices. It remains complementary to their expertise and to the tools already used within their role. Al should therefore be considered without fear, as one more asset that is indispensable to this profession, one that can offer new perspectives.

[1] https://www.gartner.com/en/human-resources/topics/artificial-intelligence-in-hr

In the competitive world of recruitment, companies are constantly looking for ways to streamline their HR processes and save time to be efficient. This is where cutting-edge AI-powered technologies such as ChatGPT or BARD can become invaluable. This blog post gives you 5 tips to help automate many of the tedious tasks involved in recruitment, allowing recruiters to focus on more strategic initiatives. Don't miss out our top 3 AI solutions that HR managers shoud use in 2024. 

1. Revitalize your job offers  

Writing job descriptions can sometimes be laborious, even more so when you want them to be different, convincing and attractive. AI (Artificial Intelligence) solutions such as ChatGPT or BARD can help you write more engaging, effective descriptions that highlight your company's culture and specific advantages. The benefits are twofold: attract more qualified candidates and improve the overall recruitment experience! 

So how do you go about it? Provide the tool with all the information and instructions on the position you're recruiting for and ask it to write an impactful advert for you. Then make your choices from the suggested wording (ChatGPT, Bard) picking and choosing only the parts you like. In short, do your own cooking!

2. Optimize your interview planning  

Scheduling interviews can be a real logistical headache, especially when you have to deal with the agendas of several candidates and interviewers. ChatGPT and BARD can simplify this process for you by automatically scheduling interviews according to individual availability and preferences. The advantage? Save time and frustration and ensure that interviews are conducted in a timely and well-organized manner.   

How do you achieve this? Integrate ChatGPT and BARD into your interview management system and provide the availability of candidates and interviewers. Intelligent algorithms analyze this data to automatically suggest compatible time slots, simplifying the scheduling in an efficient and automated way.

3. Communicate effectively with your candidates 

Interacting with potential candidates can be a time-consuming task. Use AI to craft dynamic, personalized contact messages. Whether you're responding to inquiries or conducting preliminary interviews, ChatGPT or BARD's natural language capabilities improve communication, enabling you to connect more effectively with candidates and speed up the early phases of the recruitment process. 

How do you get started? Integrate ChatGPT or BARD into your candidate communication platform. By providing contextual information, these AIs can automatically generate personalized messages, facilitating interactions and speeding up the initial stages of recruitment.

4. Ask the right interview questions  

Preparing interview questions can be a time-intensive task. Generative AI enables you to speed up the process of creating questions and thus preparing for the interview. Your interview questions will be tailored to assess whether the candidate matches the company's values and expectations. 

How do you do it? Provide ChatGPT or Google's BARD with key details about the position you are recruiting for and let them suggest a set of questions that could be asked during the interview to assess candidates' skills. In addition to the job description, don't hesitate to provide information about the company's culture. This will enable AI to generate questions that assess candidates' cultural fit.

5. A smooth onboarding experience 

A smooth onboarding experience is essential if new employees are to feel at home and integrate quickly into your company. By tailoring induction content to the role and experience of each new employee, you can significantly improve the quality of the employee experience right from the onboarding phase. A positive, welcoming atmosphere right from the start of their journey with your organization will remain a pleasant memory for them. And as the saying goes, "You only have to make one good impression".  

So how do you go about it? Ask AI to help you generate personalized onboarding materials: welcome emails, training schedules, relevant company information etc.

According to the authors of the Which Career For Me program, too many companies rely on skills as the only basis for internal mobility. Between job descriptions and skills repositories, the concept of motivation is still not included, yet it is central.

Competences fade, motivations last

In a job description, we generally find professional activities and technical skills, recently completed with some soft skills and personality elements. When it comes to internal mobility, the standard tool remains the intranet job board, which consists of posting job descriptions, their geographical characteristics, and the associated salary.

However, skills are rapidly becoming obsolete in a world of constant change. The OECD has confirmed this: their lifespan used to be estimated at 20 years in the 1960s-1970s and will not exceed an average of one year in 2025. In a context of mobility, it is not necessarily those who have the skills for a job who are most motivated to get it. Today, employee motivation is key. The latest generations prioritize purpose in their jobs. People leave a company when motivation fades and they no longer relate to it.

Becoming an active member of your own mobility

Each person has his or her own motivating factors. This is why employees need to have tools that empower them to take ownership of their careers. Questioning themselves about their own professional interests or even their frustrations helps to regain this power. Many people undergo mobility as a result of reorganizations, for example.

Nevertheless, even in this context, it is possible to involve employees by giving them the opportunity to identify positions that interest them. It is important to trust them. 

Acquiring new skills using motivation

Competence, which is transient, is ultimately not a barrier to mobility. Science has proven that brain plasticity allows for the development of skills in any field. Therefore, there is no such thing as being "good at math" and "bad at French". In reality, skill acquisition is primarily a matter of motivation. A person motivated by research and inquiry will likely have difficulty in building business skills.

Psychologist Carol Dweck from Stanford University coined the concept of growth mindset. It reflects the fact that as long as a person believes that they can develop skills in a field, they will do so successfully. All it takes is the right training. Its opposite, the fixed mindset, could be summed up by the sentence, "I was never good at this, I will never get there." In reality, in a mobility context, technical skills are secondary. It is motivation that is the driving force behind success.

Support Talent Development with Pearson TalentLens

Learn how Pearson TalentLens can help empower your talent teams so you can start building a future-proof workforce today.

Learn more about our Which Career For Me tool. 

Employability is a central issue in the workforce market. With soft skills a central component of this concept, the question of how to reliably measure these skills arises. Psychometric tools provide an appropriate method of reporting a skills profile, Guillaume Demery, Doctor of Psychology and Designer and Developer of Psychometric Tools at Pearson TalentLens, sheds some light on the subject.

Employability: an HR issue placing the individual at the heart of the labour market

A concept studied for several decades; employability has been the subject of several definitions. Thus, for Hillage and Pollard (1998): “In simple terms, employability consists of being able to obtain and keep a job. More generally, employability is the ability to move independently in the labour market to realise one's potential through sustainable employment”. This very general definition makes it possible to understand the importance of the concept as a possibility of adapting to a constantly changing labour market.

However, it is interesting to know and understand the existing levers that allow access to this employability. A definition from Hinchcliffe (2001) states: “Employability is defined as having a set of skills, knowledge, and personal attributes that make a person more likely to be secure and successful in their chosen occupation”. Thanks to this definition, we understand that the individual is at the heart of employability, whether through his knowledge, the skills he has acquired and certain attributes that are specific to him, such as motivation or interests (Fenouillet, 2016).

Soft skills: essential skills to remain employable

It is possible to model the factors influencing employability. Thus, Pool and Sewell (2007) consider that experience, levels of knowledge, soft skills, emotional intelligence as well as development and training throughout the career are key factors, working together to improve employability.

As a result, it is an important issue both for new graduates entering the job market and for professionals in transition and looking either for retraining or career development within their company. (Harvey, 2001; Guilbert et al., 2016). While experience and training within a company are factors that favour professionals over young graduates, soft skills are essential and useful skills upon graduation (Andrew & Higson, 2008).

The essential soft skills to boost your employability

Behavioural skills can be generalised to most trades offered on the labour market and are essential for good employability. Beyond hard skills, namely business skills, we understand that employability is essentially based on the ability of individuals to be able to integrate and adapt to a rapidly changing labour market.

A non-exhaustive list of expected soft skills:

• Professionalism
• Reliability
• Ability to cope with uncertainty
• Ability to work under pressure
• Ability to plan and think strategically
• Ability to communicate and interact with others, either in a team or through networking
• Skills in written and oral communication
• Skills in information and communication technologies
• Creativity and self-confidence
• Good self-management and time management skills
• A willingness to learn and take responsibility (Elias & Purcell, 2004).

Motivation: another factor to consider

Motivation referred to as “the reasons underlying behavior” (Guay et al., 2010, p. 712), and the “the attribute that moves us to do or not to do something” (Gredler, Broussard and Garrison., 2004, p. 106) is a non-negligible factor of employability, allowing, beyond the capacities of the individual, to understand the probability that he adheres and puts in place the appropriate behaviours to remain effective in his profession. It is therefore advisable to know the motivations and interests (Schiefele, 1991).

How to measure soft skills in order to support employability for individuals and companies?

Knowing the importance of employability in the labour market, it is necessary that reliable measures are put in place to help individuals, whether they are new graduates seeking to enter the labour market, professionals looking for retraining or development within their organisations, or companies looking for the best employability profiles in order to have long-term prospects with new recruits.

The advantage of psychometric tests

The evaluation of soft skills requires statistically valid and reliable tools, capable of measuring concepts that are sometimes difficult to observe (for example, the individual's ability to work under pressure). Psychometrics, which is concerned with the theoretical and practical aspects of psychological measurement (Chadha, 2009), is at this stage the most advanced discipline in the creation of such measures.

Several types of tools exist to measure these skills. For example, assessment tests are specifically constructed to measure work styles, those aspects of personality most important to success. Work styles can be thought of as an individual's typical patterns of thinking, feeling, and behaviour that can positively influence success in the world of work, and therefore employability, according to database studies. These working styles are organised around four major themes:

• The relationship to people, such as cooperation or leadership
• Managing emotions, such as stress tolerance or self-control
• Approach to work, such as initiative or reliability
• Thinking style, such as innovative or analytical thinking.

Aptitude tests for a good measure of adaptability

Aptitude tests also make it possible to understand the adaptability of the individual in the world of work, to measure essential skills such as the ability to solve problems, verbal comprehension, the ability to correctly interpret data in order to place entrepreneurial strategies, or the ability to evaluate arguments and issue unbiased conclusions.

These psychometric tests based either on the classical test theory or, thanks to the digital evolution of these solutions, on the item response theory based on a probabilistic reasoning of the calculation of the level of aptitude (Edelen & Reeve, 2007), make it possible to have statistically valid and reliable measurements of these soft skills, or even of the motivations and interests of the individual.

Thanks to these methods, it is possible to establish an employability profile of the individual, so that they understand their levers on the labour market while recognising the skills that they can improve, guaranteeing the establishment of a training circuit adapted to the needs of the user.

In 2020, the World Economic Forum estimated that one out of every two workers in the world would need re-skilling (training to acquire new skills needed to change jobs) over the following five years. According to projections from the Future of Jobs Report, companies will need to incorporate new job roles into their organizations in the same time frame: e.g., data analysts and data scientists, AI (artificial intelligence) and machine learning specialists, business development professionals, etc. In all, ten mostly new professions will represent a workplace demand estimated at nearly one hundred million people.

New technical skills, backed up by essential soft skills 

These staggering figures illustrate the scale of the challenge that is now facing all business sectors and companies of all sizes. In order to keep a competitive advantage, and to survive the emergence of new players, they have no choice but to adapt and transform in order to remain agile. 

The pandemic has added to this, accelerating the transformations already taking place, particularly in the digital space. More than ever, the question arises as to the need to adapt technical (hard) skills and improve behavioral (soft) skills to maintain employees’ employability. 

Such an approach is even more important given that employees are also voicing that expectation. According to the Great Insights 2022 study conducted by the Great Place To Work Institute, employability is one of their primary concerns.

Nearly one in two employees state that they will need to upgrade their skills and/or pivot job role in the next five years, but almost a third of them do not feel that they have benefited from specific career development support over the past year. 

Five ways hiring manages can help to create a culture of employability

The study also reveals that training and development programs are becoming one of the defining criteria when choosing to work for a potential employer. With this in mind, here are five ways you can create a culture of employability at your organization:

1. Future Proof your Talent Pools

The best talent pipelines are those that are nurtured. Building a talent pool takes time and requires a well-orchestrated strategy which focuses on the long-term aims of the business, as well as the immediate needs. Cultivating conversations with potential candidates for roles that may not yet be fully formed enables hiring managers to be future focused. This coupled with insight from team managers across the business as to what values, skills and personality will be the best fit for the team, can help hiring managers to make informed decisions to attract top talent.

2. Move to Skills-Based Hiring

Avoid restricting your candidate pool by only focusing on qualifications. Adopting a skills-based approach to hiring opens your talent pool, giving you a wider reach and the ability to attract candidates outside of your usual recruitment network. In the US, “LinkedIn has seen a 21% increase in job postings advertising skills and responsibilities instead of qualifications”. This strategic approach can result in a more varied and multi-skilled workforce, and even help to improve retention rates.

3. Use Psychometric Insight

Psychometric assessments supply detailed, data-driven insight into the values, personality, skills and potential of candidates. There are two forms of psychometric tools - personality and aptitude tests - which together can provide a comprehensive overview of a candidate. With tools such as Role Assessment, a custom employment assessment can be created to meet your roles’ requirements, and its results generate a fit-to-role score that aids in your decision making.

4. Evaluate Talent Retention Strategies

From quiet quitting to quiet thriving, today’s employees are making their feelings on employability known. Gen Z’s priorities are focused on a work-life balance where active steps in creating a culture of wellbeing and inclusion are sought after. Today’s candidates want organizations who echo their values and aren’t afraid to speak up or move on if they don’t align. Take time to review your company brand and values. How do you present yourself? Are you actively living your values? How are you working to upskill and retrain your teams?

5. A shared culture of upskilling and reskilling

The future-of-work challenge cannot be met solely by improvisation. The whole organization, from employees through to top management, needs to subscribe to a culture of “employability” so that each person takes ownership. Executive management sets the course and shares a strategic direction and its implications for the development of job roles. Line management then implements that strategy by identifying development areas for its teams and by working with employees to determine their own employability.

Employability must be embraced across business units to future-proof organizations. Priorities have evolved, technology has marched forward, and organizations can no longer afford to wait and see what skills gaps will develop in the future. Taking steps to reflect on your organization’s employability approach can help future-proof your talent pipeline and address the growing skills gap. For more information on employability, download our whitepaper - “How to Put Employability at the Heart of Corporate Strategy.”